GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, menards.com and homedepot.com from January 1 to August 31, 2026 shows Ridgeline, a brand of the privately held Fuller Group of Companies, holding an average product price of $51.14 across its assortment. Amazon accounts for the largest slice of year-to-date revenue at 47.2%, followed closely by menards.com at 37.6%, while homedepot.com contributes the remaining 15.1%. Momentum has weakened sharply through the summer, with revenue falling 31.3% month-over-month and down 49.3% across the observed trend period. Pricing has compressed alongside volume, with the average selling price sliding 27.1% in the latest month to $36.95 and 45.8% overall. The combination of a near-even Amazon–Menards revenue split and steep simultaneous declines in both price and revenue suggests discounting pressure rather than a single-channel issue.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 49% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 46% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Ridgeline on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Ridgeline.
BY REVENUE
Ridgeline sells 62% online and 38% offline. Online runs through 2 channels; offline through 1. Online share has moved from 100% in Apr to 83% in Aug.
Online
62%
38%
Offline
Online channels
62%
Offline channels
38%
BY REVIEW COUNT
Across 98K ratings on 3 channels, Ridgeline averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 98K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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