GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Menards and Home Depot from January 1 to September 30, 2026 shows Ridgeline operating at an average product price of $46.71. Amazon accounts for the largest slice of year-to-date revenue at 45.1%, followed closely by menards.com at 38.6%, while homedepot.com contributes the remaining 16.3%. Momentum has weakened sharply over the most recent quarter, with revenue falling 26.9% month over month and 45.4% across the tracked period. Pricing has moved in the same direction, with the average selling price sliding 19.2% in the latest month to $26.95 and down 43.9% overall. The combination of a near-even Amazon–Menards split and a steep simultaneous decline in both revenue and realized price suggests discount-driven volume pressure rather than a channel mix shift.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 45% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 44% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Ridgeline on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Ridgeline.
BY REVENUE
Ridgeline sells 61% online and 39% offline. Online runs through 2 channels; offline through 1. Online share has moved from 56% in May to 96% in Sep.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 102K ratings on 3 channels, Ridgeline averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 102K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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