Pulse

Pulse Market Overview

Grips Intelligence in-store data tracked across Lowe's and Amazon from January 1 to September 30, 2026 shows Pulse concentrating almost all of its measured sales in a single retail channel. Lowe's accounted for 91.2% of year-to-date revenue, with Amazon contributing just 8.2%, leaving the brand heavily dependent on one partner for growth. Revenue nonetheless trended upward, rising 23.1% across the tracked period and gaining a further 11.4% month over month in the most recent period. Pricing moved in the opposite direction, with the average price falling 27.3% to $89.72, against a year-to-date average of $118.62. That combination of rising revenue and sharply lower average prices suggests volume and promotional activity, rather than premiumization, are driving Pulse's momentum.