Home Master

Home Master Market Overview

According to Grips Intelligence in-store data tracked across Amazon, menards.com and homedepot.com from January 1 to September 30, 2026, Home Master operates at an average product price of $31.83. Channel concentration is the defining feature of the brand's footprint, with Amazon accounting for 92.1% of year-to-date revenue, leaving menards.com at 5.8% and homedepot.com at just 2.0%. Momentum has softened over the most recent quarter, with revenue down 14.1% overall and a 9.5% month-over-month decline in the latest period. Pricing has followed a similar path, slipping 12.0% across the period to an average of $30.01 in the most recent month, a 5.7% monthly drop. The combination of falling average prices and declining revenue suggests discounting has not yet translated into volume recovery, leaving diversification beyond Amazon as the clearest growth lever.