GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence data covering 1 January to 31 July 2026 across Amazon, acehardware.com, lowes.com and menards.com shows Rid-X, a brand within the privately held Essential Home business majority-owned by Advent International, generating 53.3% of year-to-date revenue on Amazon alone. The remainder is split across a notably concentrated home-improvement retail base, with acehardware.com at 20.1%, lowes.com at 16.3% and menards.com at 9.9%. Revenue momentum has been positive, rising 8.4% month over month and 13.2% across the May-to-July tracked window. Pricing has moved in step, with the average selling price reaching $17.44 in the latest month, up 5.9% sequentially and 12.1% overall, against a period average of $15.86. Together, these in-store data points suggest Rid-X is growing on value as much as volume, supported by a marketplace-led channel mix.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Rid-X on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rid-X.
BY REVENUE
Rid-X sells 57% online and 43% offline. Online runs through 2 channels; offline through 3.
Online
57%
43%
Offline
Online channels
57%
Offline channels
43%
BY REVIEW COUNT
Across 191K ratings on 4 channels, Rid-X averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 191K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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