GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Amazon, acehardware.com, lowes.com and menards.com, Rid-X posted an average product price of $17.64 while overall revenue slipped 2.4% over the period. Amazon dominates the brand's channel mix at 58.0% of year-to-date revenue, leaving acehardware.com at 17.7%, lowes.com at 15.8% and menards.com at 8.2%. Momentum turned positive late in the window, with revenue up 3.7% month over month in the most recent period covered by the July–September timeseries. Pricing also firmed, rising 5.4% month over month to $19.04 and climbing 2.3% across the tracked span, suggesting a mix shift toward higher-ticket items. The brand sits within the privately held Essential Home business, and its concentration in a single marketplace remains the clearest strategic watch point heading into 2027.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Rid-X on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rid-X.
BY REVENUE
Rid-X sells 63% online and 37% offline. Online runs through 2 channels; offline through 3.
Online
63%
37%
Offline
Online channels
63%
Offline channels
37%
BY REVIEW COUNT
Across 182K ratings on 4 channels, Rid-X averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 182K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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