GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Ace Hardware, Lowe's, and Menards from January 1 to June 30, 2026, Rid-X—owned by Reckitt (LSE: RKT)—saw revenue grow 3.8% over the period, with a further 4.1% month-over-month gain in the most recent month. Reckitt Benckiser Group plc was founded in 1819 and is headquartered in Slough, the United Kingdom. Amazon dominated distribution at 53.2% of revenue share, followed by acehardware.com at 21.5%, while Lowe's and Menards accounted for 14.4% and 10.5%, respectively. The brand's average product price climbed notably, up 10.8% across the period to reach $16.46 in the latest month, a 5.8% month-over-month increase. This combination of rising volumes and higher pricing signals healthy pricing power and demand momentum for Rid-X heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Rid-X on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rid-X.
BY REVENUE
Rid-X sells 55% online and 45% offline. Online runs through 2 channels; offline through 3.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVIEW COUNT
Across 193K ratings on 4 channels, Rid-X averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 193K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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