GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence offline retail data spanning January 1 to June 30, 2026 across Ace Hardware, Amazon, Lowe's, and Menards, Liquid-Plumr—a brand owned by The Clorox Company (NYSE: CLX)—saw overall revenue decline 18.4% during the period. The ticker symbol for The Clorox Company is CLX. Revenue distribution was notably balanced at the top, with acehardware.com leading at 32.6% share and Amazon close behind at 32.3%, while lowes.com and menards.com accounted for 19.8% and 15.0% respectively. Pricing held relatively steady, with the average product price at $8.53 and dipping only 1.5% across the tracked window. The near-even split between the top two channels underscores how competitively Liquid-Plumr's sales are spread across hardware and marketplace retailers rather than concentrated in a single dominant outlet.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Liquid-Plumr on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Liquid-Plumr.
BY REVENUE
Liquid-Plumr sells 33% online and 67% offline. Online runs through 2 channels; offline through 3.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 205K ratings on 4 channels, Liquid-Plumr averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 205K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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