GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Amazon, lowes.com, acehardware.com and menards.com, Liquid-Plumr — a brand within The Clorox Company (NYSE: CLX) portfolio — carried an average product price of $8.44 over the period. Amazon accounted for the largest slice of revenue at 35.7%, followed by lowes.com at 24.6% and acehardware.com at 23.6%. Menards.com rounded out the mix with a 15.7% share, leaving distribution notably balanced rather than concentrated in a single retailer. Revenue softened through the summer months, falling 6.3% month over month and 6.0% across the June-to-August window. Average pricing held comparatively steady at $8.27, easing just 0.1% month over month and 1.1% over the same stretch, suggesting volume rather than price drove the revenue decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Liquid-Plumr on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Liquid-Plumr.
BY REVENUE
Liquid-Plumr sells 39% online and 61% offline. Online runs through 2 channels; offline through 3.
Online
39%
61%
Offline
Online channels
39%
Offline channels
61%
BY REVIEW COUNT
Across 207K ratings on 4 channels, Liquid-Plumr averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 207K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
