GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking acehardware.com, Amazon, menards.com, and lowes.com from January to February 2026, Liquid-Plumr maintained an average product price of $8.53 across its retail footprint. Ace Hardware led as the brand's top-performing online retailer with a dominant 36.9% revenue share, followed closely by Amazon at 32.5%, indicating a strong split between home improvement and general e-commerce channels. Menards.com and lowes.com accounted for the remaining share at 15.4% and 14.8% respectively, showing a well-diversified but hardware-leaning distribution strategy. Notably, the brand experienced a 4.2% overall revenue decline during the tracked period, paired with a modest 2.0% decrease in average price, suggesting potential softening in seasonal demand. Despite the slight revenue dip, Liquid-Plumr's pricing held relatively steady with only a 1.0% month-over-month increase in average price, reflecting disciplined pricing strategy across its retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 4% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Liquid-Plumr on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Liquid-Plumr.
