GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Amazon, acehardware.com, lowes.com and menards.com, Liquid-Plumr — a brand within The Clorox Company (NYSE: CLX) portfolio — posted an average product price of $8.49. Amazon accounted for the largest slice of year-to-date revenue at 34.7%, followed closely by acehardware.com at 27.2%. Lowes.com contributed 22.6% and menards.com 15.1%, pointing to a notably balanced distribution footprint rather than reliance on a single dominant retailer. Revenue slipped 8.2% over the tracked timeseries window of May 1 to July 31, 2026, though the most recent month edged up 0.3% versus the prior period. Average price also softened to $8.28, down 1.0% month over month and 1.1% across the period, suggesting mild pricing pressure alongside the revenue decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Liquid-Plumr on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Liquid-Plumr.
BY REVENUE
Liquid-Plumr sells 36% online and 64% offline. Online runs through 2 channels; offline through 3.
Online
36%
64%
Offline
Online channels
36%
Offline channels
64%
BY REVIEW COUNT
Across 206K ratings on 4 channels, Liquid-Plumr averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 206K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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