GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, lowes.com, acehardware.com and menards.com from January 1 to September 30, 2026 shows Liquid-Plumr, a brand within The Clorox Company (NYSE: CLX), holding a diversified retail footprint rather than relying on a single outlet. Amazon accounts for the largest slice at 38.8% of year-to-date revenue, followed by lowes.com at 25.5%, acehardware.com at 19.2% and menards.com at 16.1%. Average product price sits at $7.81 across the tracked period, placing the brand firmly in the mass-market price tier. Momentum softened in the July–September window, with revenue falling 21.8% overall and 17.5% in the most recent month measured. Pricing eased alongside volume, with the average selling price slipping 4.0% to $7.11, suggesting discounting has not yet offset the revenue decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Liquid-Plumr on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Liquid-Plumr.
BY REVENUE
Liquid-Plumr sells 41% online and 59% offline. Online runs through 3 channels; offline through 3.
Online
41%
59%
Offline
Online channels
41%
Offline channels
59%
BY REVIEW COUNT
Across 205K ratings on 4 channels, Liquid-Plumr averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 205K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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