Shake Away

Shake Away Market Overview

Grips Intelligence in-store data tracking Shake Away from January 1 through September 30, 2026 across acehardware.com, Amazon and lowes.com shows a brand with distribution weighted toward home improvement retail rather than marketplace channels. Ace Hardware accounts for the largest share of revenue at 45.7%, followed by Amazon at 27.8% and Lowe's at 25.9%, leaving the three channels relatively balanced but with a clear retail skew. Average product price sits at $18.39 across the period, though recent months show pricing softening to $16.95, a 14.4% decline over the tracked window. Revenue has fallen 25.3% overall despite a 6.5% month-over-month uptick in the most recent period, suggesting the brand, operated directly by privately held Shake-Away, Inc., is stabilizing after a sustained decline. The combination of falling average prices and contracting revenue points to competitive pressure or promotional activity rather than volume-driven growth.