GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Shake Away generated a notable 51.9% revenue growth over the January–May 2025 tracking period across retailers including Ace Hardware, Amazon, Lowes, and Menards. Ace Hardware emerged as the dominant retail channel, commanding a 55.0% share of total revenue, more than double that of Amazon (22.3%) and Lowes (21.6%). The brand's average product price stood at $17.51, reflecting a modest 3.7% increase over the tracked period. Month-over-month revenue surged 24.4%, signaling strong and accelerating consumer demand. Menards accounted for just 1.1% of revenue share, suggesting a significant opportunity for distribution expansion at that retailer.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 52% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Shake Away on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Shake Away.
BY REVENUE
Shake Away sells 28% online and 72% offline. Online runs through 2 retailers; offline through 3.
Online
28%
72%
Offline
Online channels
28%
Offline channels
72%
