GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's, Amazon, Home Depot, Menards and Ace Hardware from January 1 to September 30, 2026 shows Redi Shade concentrating the bulk of its sales in a single retailer, with lowes.com accounting for 51.0% of year-to-date revenue. Amazon follows at 36.9%, while homedepot.com (8.1%), menards.com (2.8%) and acehardware.com (1.1%) together make up roughly 12% of the mix. The brand's average product price sits at $14.75 year-to-date, positioning it firmly in the value tier of its category. Momentum softened over the July-to-September window, with revenue down 13.4% month-over-month and 23.4% across the quarter. Pricing, by contrast, has held steady and even edged higher, rising 0.5% over the period to a latest reading of $15.29.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Redi Shade on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Redi Shade.
BY REVENUE
Redi Shade sells 47% online and 53% offline. Online runs through 3 channels; offline through 3.
Online
47%
53%
Offline
Online channels
47%
Offline channels
53%
BY REVIEW COUNT
Across 814K ratings on 5 channels, Redi Shade averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 814K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$29.99
Price
$31K
Revenue
$25.21
Price
$18K
Revenue
$27.98
Price
$14K
Revenue
$29.72
Price
$8.8K
Revenue
$29.39
Price
$7.3K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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