GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across five major retailers, Gila maintains a strong home-improvement retail presence with an average product price of $29.60. Lowe's dominates as Gila's top revenue channel, commanding 50.4% of total revenue share, followed by Menards at 35.4%, meaning these two retailers alone account for nearly 86% of the brand's tracked online sales. Amazon, Home Depot, and Ace Hardware collectively represent the remaining 14.2% of revenue, suggesting Gila's e-commerce strategy is heavily anchored in traditional home-improvement retail platforms. During this period, Gila's average price decreased 6.3%, while revenue showed modest positive momentum with 0.5% overall growth. This combination of declining prices alongside stable revenue growth may indicate increasing unit volume and broadening consumer demand for the brand.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 1% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Gila on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Gila.
BY REVENUE
