Red Devil

Red Devil Market Overview

According to Grips Intelligence in-store data tracked across Amazon, menards.com, lowes.com, and acehardware.com from January 1 to June 30, 2026, Red Devil—a privately owned, family-run business with no public stock ticker—maintained an average product price of $9.49 while overall revenue slipped modestly by 1.3% over the period. Amazon dominated Red Devil's channel mix at 58.6% of revenue share, followed by menards.com at 31.3%, with lowes.com and acehardware.com contributing 8.0% and 2.1% respectively. During the April 1 to June 30 timeseries window, the average selling price rose to $10.10, up 1.3% month-over-month and 3.2% higher across the tracked period, even as monthly revenue dropped 6.7%. This suggests pricing gains have partially offset softer unit demand across Red Devil's retail footprint. The concentration of nearly 90% of revenue in Amazon and Menards underscores where Red Devil's offline/in-store distribution strength is currently anchored.