GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Red Devil maintained an average product price of $9.32 across four major retailers tracked from January to May 2026. Amazon dominated as Red Devil's leading retail channel, capturing 62.4% of the brand's total revenue share, followed by Menards at 30.9%, while Lowe's and Ace Hardware accounted for a combined 6.7%. The brand demonstrated strong momentum during this period, with overall revenue growing 15.4% alongside a 13.2% increase in average pricing, signaling healthy demand and pricing power. Red Devil's pricing strategy varied significantly across retailers, with products on Lowe's ranging up to $89.98 for bulk packs compared to an entry point of $2.74 on Menards. This diversified retail presence across both mass-market and specialty hardware channels positions Red Devil competitively in the home improvement space.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 15% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Red Devil on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Red Devil.
BY REVENUE
Red Devil sells 67% online and 33% offline. Online runs through 2 retailers; offline through 2.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVIEW COUNT
Across 1.86M ratings on 4 retailers, Red Devil averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 1.86M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
