GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Amazon, menards.com, lowes.com and acehardware.com, Red Devil maintains an average product price of $10.07. Amazon is the brand's dominant channel at 49.0% of year-to-date revenue, while menards.com and lowes.com split most of the remainder at 25.4% and 23.4% respectively, leaving acehardware.com with just 2.2%. Pricing has trended firmly upward, with the average selling price climbing 17.2% over the measured period to $11.69, including an 8.5% month-over-month increase in the most recent period. Revenue, by contrast, has declined 6.3% overall, suggesting higher prices have not fully offset softer unit demand. The latest month showed a modest 2.1% revenue gain versus the prior month, hinting at stabilization heading into the fourth quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 17% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Red Devil on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Red Devil.
BY REVENUE
Red Devil sells 72% online and 28% offline. Online runs through 2 channels; offline through 2.
Online
72%
28%
Offline
Online channels
72%
Offline channels
28%
BY REVIEW COUNT
Across 1.5M ratings on 4 channels, Red Devil averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.5M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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