GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, menards.com, lowes.com, and acehardware.com from January 1 to June 30, 2026, Red Devil—a privately owned, family-run business with no public stock ticker—maintained an average product price of $9.49 while overall revenue slipped modestly by 1.3% over the period. Amazon dominated Red Devil's channel mix at 58.6% of revenue share, followed by menards.com at 31.3%, with lowes.com and acehardware.com contributing 8.0% and 2.1% respectively. During the April 1 to June 30 timeseries window, the average selling price rose to $10.10, up 1.3% month-over-month and 3.2% higher across the tracked period, even as monthly revenue dropped 6.7%. This suggests pricing gains have partially offset softer unit demand across Red Devil's retail footprint. The concentration of nearly 90% of revenue in Amazon and Menards underscores where Red Devil's offline/in-store distribution strength is currently anchored.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Red Devil on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Red Devil.
BY REVENUE
Red Devil sells 67% online and 33% offline. Online runs through 2 channels; offline through 2.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVIEW COUNT
Across 1.81M ratings on 4 channels, Red Devil averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.81M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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