GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 tracks Red Devil across four retail channels: Amazon, Menards, Lowe's and Ace Hardware. Amazon dominates the brand's distribution with 57.6% of year-to-date revenue, followed by menards.com at 28.4%, lowes.com at 12.0% and acehardware.com at a marginal 2.0%. The average product price sits at $9.81, though pricing has trended upward, rising 9.4% over the tracked period to $10.90 in the most recent month, an 8.0% month-over-month increase. Revenue has been more uneven, slipping 2.8% across the period even as the latest month posted 4.1% growth versus the prior month. Taken together, the Grips Intelligence figures suggest Red Devil is leaning on price gains to offset softer volume, with its performance heavily concentrated in a single dominant channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Red Devil on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Red Devil.
BY REVENUE
Red Devil sells 70% online and 30% offline. Online runs through 2 channels; offline through 2.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 1.75M ratings on 4 channels, Red Devil averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.75M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$11.63
Price
$54K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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