GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Red Devil generated an average product price of $8.98 across four tracked retailers—Amazon, Menards, Lowe's, and Ace Hardware—during the January to April 2026 period. Amazon dominated Red Devil's revenue share at 60.1%, followed by Menards at 34.2%, while Lowe's and Ace Hardware combined for just 5.7%. The brand experienced strong momentum with revenue growing 35.4% over the tracked period, signaling increasing consumer demand. Notably, average prices also climbed 9.0% during the same window, suggesting Red Devil has been able to command higher pricing without dampening sales growth. This combination of rising revenue and pricing power positions Red Devil as a brand gaining meaningful traction in its competitive landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 35% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 9% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Red Devil on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Red Devil.
BY REVENUE
