GRIPS CUSTOMERS & RESEARCH PARTNERS
RatX, a brand of privately held EcoClear Products, Inc., generated an average product price of $19.18 across in-store retail channels tracked by Grips Intelligence between January 1 and July 31, 2026. Ace Hardware dominates the brand's brick-and-mortar footprint with 54.3% of year-to-date revenue share, followed by Lowe's at 36.6% and Menards at a comparatively modest 9.1%. Recent momentum has been mixed: revenue rose 3.9% month over month in the most recent period, yet remains down 4.7% across the May-to-July timeframe. Pricing has held remarkably steady, with the average selling price easing 0.5% month over month to $19.16 while still tracking 1.6% higher over the three-month window. That combination of concentrated retailer exposure and flat pricing suggests RatX's near-term growth hinges largely on shelf performance at its top two hardware partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for RatX on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for RatX.
BY REVENUE
RatX sells 7% online and 93% offline. Online runs through 2 channels; offline through 3.
Online
7%
93%
Offline
Online channels
7%
Offline channels
93%
BY REVIEW COUNT
Across 45K ratings on 4 channels, RatX averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 45K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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