GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Ace Hardware, Lowe's, Amazon, and Menards, RatX has posted steady momentum with revenue up 10.3% over the tracked period. Ace Hardware is the brand's clear anchor, contributing 40.9% of year-to-date revenue, followed by Lowe's at 29.4%, while Amazon and Menards split the remainder at 17.4% and 12.3% respectively. The average product price sits at $18.74 year to date, though pricing has softened 5.1% overall and most recently registered $18.18, a slight 0.5% uptick month over month. That pricing erosion alongside positive revenue growth suggests volume gains are doing the heavy lifting rather than premium positioning. A modest 2.2% month-over-month revenue dip in the most recent period is worth monitoring, but it comes against a broadly upward trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for RatX on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for RatX.
BY REVENUE
RatX sells 19% online and 81% offline. Online runs through 2 channels; offline through 3.
Online
19%
81%
Offline
Online channels
19%
Offline channels
81%
BY REVIEW COUNT
Across 52K ratings on 4 channels, RatX averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 52K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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