GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Ace Hardware, Lowe's, and Menards, RatX demonstrated strong momentum with revenue growing 30.4% over the tracked period. Ace Hardware emerged as the dominant retail channel for the brand, commanding a 56.7% share of total revenue, followed by Lowe's at 38.2% and Menards at 5.1%. The brand's average product price held steady at $19.15, reflecting a modest 3.3% decrease over the period. Despite the slight price decline, RatX's significant revenue growth suggests expanding unit volume and increasing consumer demand across major home improvement retailers. This combination of broadening retail distribution and accelerating sales positions RatX as a notable performer in its category heading into the summer season.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 42% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for RatX on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for RatX.
BY REVIEW COUNT
Across 22K ratings on 3 channels, RatX averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 22K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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