GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Ace Hardware, Lowe's, and Menards, RatX demonstrated strong momentum with revenue growing 30.4% over the tracked period. Ace Hardware emerged as the dominant retail channel for the brand, commanding a 56.7% share of total revenue, followed by Lowe's at 38.2% and Menards at 5.1%. The brand's average product price held steady at $19.15, reflecting a modest 3.3% decrease over the period. Despite the slight price decline, RatX's significant revenue growth suggests expanding unit volume and increasing consumer demand across major home improvement retailers. This combination of broadening retail distribution and accelerating sales positions RatX as a notable performer in its category heading into the summer season.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 30% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for RatX on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for RatX.
BY REVIEW COUNT
Across 20K ratings on 3 retailers, RatX averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 20K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.