GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence, RatX generated 27.6% revenue growth across the tracked period of January 1 to June 30, 2026, spanning the acehardware.com, lowes.com, and menards.com channels. Ace Hardware dominated the brand's in-store sales mix, accounting for 56.1% of revenue, while Lowe's contributed 37.0% and Menards trailed at just 6.9%. Despite the strong overall growth, momentum cooled toward the end of the window, with revenue slipping 8.3% month-over-month in the most recent period. The brand maintained an average product price of roughly $19.19, which held remarkably steady, dipping only 0.7% across the full data range. Together, these figures point to a brand with solid year-to-date expansion but heavy channel concentration in a single retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 28% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for RatX on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for RatX.
BY REVIEW COUNT
Across 27K ratings on 3 channels, RatX averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 27K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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