GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, acehardware.com and lowes.com from January 1 to September 30, 2026 shows Combat, a brand of Frankfurt-listed Henkel AG & Co. KGaA (FWB: HEN3), holding an average product price of $9.27. Amazon dominates the brand's distribution with a 74.4% revenue share, leaving acehardware.com at 14.6% and lowes.com at 10.5%. Revenue grew 12.3% over the tracked period, though the most recent month slipped 1.6% against the prior month. Pricing followed a similar pattern, rising 5.8% overall while easing 2.8% month-over-month to $9.30. The combination of a concentrated channel mix and modest price gains suggests Combat's momentum remains tied closely to its performance on a single dominant retailer.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Combat on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Combat.
BY REVENUE
Combat sells 78% online and 22% offline. Online runs through 2 channels; offline through 2.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 1.42M ratings on 3 channels, Combat averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 1.42M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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