GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Amazon, acehardware.com and lowes.com, Combat — a brand of Henkel AG & Co. KGaA (FWB: HEN3) — maintained an average product price of $10.05. Amazon dominates the brand's distribution mix with 75.3% of year-to-date revenue, leaving acehardware.com at 14.2% and lowes.com at 10.0%. Momentum has been positive over the June–August window, with revenue up 13.2% overall and a 7.0% month-over-month gain in the most recent period. Pricing, meanwhile, has softened, with the average selling price easing 3.7% across the same stretch to $9.86 despite a 1.0% monthly uptick. That combination of rising revenue against a declining average price points to volume-led growth rather than pricing power.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Combat on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Combat.
BY REVENUE
Combat sells 77% online and 23% offline. Online runs through 2 channels; offline through 2.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 1.44M ratings on 3 channels, Combat averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 1.44M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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