GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Bird B Gone generated over half of its revenue through homedepot.com, which commanded a dominant 53.5% revenue share from January to May 2026 across four tracked retailers including Ace Hardware, Amazon, and Lowe's. Ace Hardware captured the second-largest share at 24.0%, notably outperforming both Amazon (11.8%) and Lowe's (10.7%) during this period. The brand maintained an average product price of $36.62 across all retailers, reflecting its positioning in the market. Overall, Bird B Gone saw a solid 16.3% revenue growth over the tracked period, signaling healthy consumer demand. The concentration of sales at Home Depot and Ace Hardware, which together account for over 77% of revenue, highlights the brand's strong foothold in the home improvement retail channel.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 16% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 20% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Bird B Gone on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Bird B Gone.
BY REVENUE
Bird B Gone sells 67% online and 33% offline. Online runs through 3 retailers; offline through 2.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVIEW COUNT
Across 36K ratings on 4 retailers, Bird B Gone averages 4.0★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.0
/ 5
From 36K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
