GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Lowes.com and Amazon, PURIFY maintains an average product price of $35.50. Channel distribution is notably concentrated, with lowes.com accounting for 62.1% of year-to-date revenue while Amazon contributes the remaining 37.8%. Recent momentum has been mixed: revenue rose 8.5% month-over-month in the most recent period tracked, yet overall revenue still finished down 1.9% across the measured span. Pricing has trended upward over the same window, with the average realized price reaching $18.01 after a 6.3% monthly gain and a 2.2% increase overall. Taken together, the figures point to a brand leaning on a single dominant retail partner while gradually testing higher price points to offset softer top-line performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for PURIFY on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for PURIFY.
BY REVENUE
PURIFY sells 39% online and 61% offline. Online runs through 1 channel; offline through 1. Online share has moved from 20% in May to 100% in Sep.
Online
39%
61%
Offline
Online channels
39%
Offline channels
61%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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