GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, PURIFY generated nearly all of its revenue through lowes.com, which accounted for 99.6% of the brand's retail share between January and April 2026. The brand's average product price stood at $81.99 during this period, reflecting a 12.4% overall increase in average pricing over the tracked timeframe. PURIFY also demonstrated strong momentum, with revenue growing 25.1% over the observed period. Month-over-month revenue surged by an impressive 110.1%, signaling accelerating consumer demand for the brand. These data points, sourced from Grips Intelligence, suggest PURIFY is rapidly scaling its retail presence with a highly concentrated distribution strategy centered on Lowe's.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 25% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 12% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for PURIFY on Lowe's.
REVENUE SHARE
Revenue distribution across tracked retailers for PURIFY.