GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026, FIRM GRIP — a brand under Hillman Solutions Corp. (NASDAQ: HLMN) — generated essentially all of its tracked revenue through a single retail channel, with Home Depot accounting for 99.6% of year-to-date sales. That concentration leaves the brand's performance tightly linked to one retail partner's foot traffic and shelf allocation. Average selling price stood at $16.18 across the period, though pricing softened notably, declining 7.9% overall and settling at $16.25 in the most recent month tracked. Despite that pricing pressure, revenue momentum held up in the July–September window, growing 12.6% month over month and 3.1% across the quarter. The combination of falling average prices and rising revenue suggests volume gains are currently offsetting weaker per-unit economics.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for FIRM GRIP on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for FIRM GRIP.
BY REVIEW COUNT
Across 1.24M ratings on 1 channel, FIRM GRIP averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 1.24M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$18.47
Price
$21K
Revenue
$18.47
Price
$20K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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