GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to September 30, 2026, RANGER's tracked sales are split across three retail channels: homedepot.com at 43.2% of revenue, Amazon at 29.0%, and lowes.com at 27.7%. The near-even three-way split is notable, with no single channel controlling a majority of the brand's measured revenue. Average product price across the period came in at $56.47, though pricing has softened considerably, declining 17.4% over the tracked window and falling 10.8% month-over-month to $58.82 in the most recent reading. Revenue has followed a similar downward path, dropping 12.6% versus the prior month and 29.5% across the measured period. Taken together, the Grips Intelligence figures point to a brand facing simultaneous pressure on both price realization and volume heading into the fourth quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 30% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 17% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for RANGER on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for RANGER.
BY REVIEW COUNT
Across 515K ratings on 3 channels, RANGER averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 515K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$18.84
Price
$242K
Revenue
$20.15
Price
$228K
Revenue
$30.84
Price
$140K
Revenue
$20.51
Price
$126K
Revenue
$25.02
Price
$111K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
