GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Amazon and Menards.com, Puffs maintains a strong digital retail presence with Amazon commanding a dominant 89.1% share of the brand's online revenue. The average product price for Puffs sits at $11.31, though pricing has trended downward with an 8.9% decrease over the tracked period. Revenue has also softened, declining 2.4% overall during the reporting window, suggesting potential shifts in consumer demand or competitive pressure. Menards.com accounts for the remaining 9.1% of revenue share, indicating a highly concentrated distribution strategy across these two e-commerce channels. These trends point to a brand navigating pricing adjustments while leaning heavily on Amazon as its primary online sales driver.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 9% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Puffs on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Puffs.
