GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Puffs generated the majority of its revenue through Amazon, which accounted for 90.0% of its retail share between January and March 2026. Menards.com trailed significantly as the second-largest channel, contributing just 8.2% of total revenue during the same period. The brand's average product price stood at $11.26, though pricing saw a notable 4.6% decline over the tracked quarter. Despite a 10.0% month-over-month revenue increase in the most recent month, overall revenue dipped slightly by 1.1% across the full Q1 2026 period. This heavy concentration on a single retailer presents both a strength in channel dominance and a potential risk in diversification for Puffs moving forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 1% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Puffs on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Puffs.
