GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon and menards.com shows Puffs, a brand owned by The Procter & Gamble Company (NYSE: PG), carrying an average product price of $10.68. Channel concentration is striking, with Amazon accounting for 89.9% of tracked revenue while menards.com contributes just 8.3%. Momentum has been mixed across the May-to-July 2026 window, as revenue declined 15.6% overall despite a 2.2% month-over-month uptick in the most recent period. Pricing, by contrast, has trended upward, rising 4.0% over the same stretch to reach $11.04. That combination of firmer average prices and softer overall revenue suggests unit volumes, rather than price realization, are the pressure point for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Puffs on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Puffs.
BY REVENUE
Puffs sells 91% online and 9% offline. Online runs through 1 channel; offline through 4.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 2.25M ratings on 2 channels, Puffs averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 2.25M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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