GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Puffs generated the majority of its revenue through Amazon, which accounted for 90.1% of its retailer revenue share between January and April 2026, followed by menards.com at 8.2%. The brand's average product price during this period stood at $11.04, reflecting a 5.4% overall decrease in average pricing over the tracked months. Despite this pricing decline, Puffs managed to achieve a 3.3% overall revenue growth across the reporting period. The average price saw its steepest drop in a single month at 7.9%, suggesting increased promotional activity or competitive pricing pressure. These trends indicate that Puffs is leveraging aggressive pricing strategies to maintain and grow its market share across key retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 3% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Puffs on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Puffs.
