GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and menards.com from January 1 to September 30, 2026 shows Puffs, a brand owned by The Procter & Gamble Company (NYSE: PG), maintaining a highly concentrated channel mix. Amazon accounts for 88.6% of year-to-date revenue, while menards.com contributes the remaining 9.4%. The average product price sits at $9.96, with the most recent month reaching $10.18 after a 1.6% month-over-month increase, even as pricing has eased 4.2% across the tracked period. Revenue momentum has been positive, rising 10.8% versus the prior month and 7.6% overall. Taken together, the figures point to a brand leaning on a single dominant retail channel while recovering volume through modestly softer pricing.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Puffs on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for Puffs.
BY REVENUE
Puffs sells 89% online and 11% offline. Online runs through 1 channel; offline through 4.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 1.93M ratings on 2 channels, Puffs averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.93M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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