ProLine

ProLine Market Overview

According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Menards, Home Depot, and Lowe's, ProLine — a brand under Godrej Consumer Products Limited (NSE: GODREJCP) — generates the vast majority of its tracked revenue at a single retailer. Menards accounts for 84.9% of year-to-date revenue share, leaving Home Depot at 10.7% and Lowe's at just 4.1%, an unusually concentrated channel mix. Revenue climbed 10.1% over the June–August trend window, though the most recent month slipped 5.8% against the prior period. Average selling price has also firmed, rising 9.6% across the same window to a recent $8.17 despite a 7.4% month-over-month dip. With a blended average product price of $7.53, ProLine's footprint skews heavily toward high-volume, low-ticket items, making its Menards dependence the key variable to watch.