GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, ProLine demonstrated a highly concentrated retail distribution during Q1 2026 (January–March), with Menards commanding a dominant 91.1% share of the brand's total revenue across tracked retailers including Menards, Home Depot, and Lowe's. The brand's average product price settled at $7.38 for the quarter, though this reflected a notable 19.0% decrease in average pricing over the period. Home Depot and Lowe's accounted for a combined 8.5% of ProLine's revenue share, indicating minimal penetration beyond its primary retail partner. Despite a 6.9% month-over-month revenue uptick in the latest month of the quarter, ProLine's overall revenue declined 8.3% across the full Q1 2026 period. This pricing compression alongside revenue contraction suggests ProLine may be navigating a competitive or promotional pricing environment within the home improvement retail landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 8% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 19% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for ProLine on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for ProLine.
BY REVENUE
$2,746.44
Price
$47K
Revenue
$2,283.00
Price
$27K
Revenue
$2,251.55
Price
$25K
Revenue
$3,263.00
Price
$20K
Revenue
$3,125.41
Price
$19K
Revenue