GRIPS CUSTOMERS & RESEARCH PARTNERS
ProLine's in-store performance, tracked by Grips Intelligence across Menards, Home Depot, and Lowe's from January 1 to July 31, 2026, shows a brand heavily concentrated in a single retail relationship. Menards accounts for 87.4% of year-to-date revenue, dwarfing Home Depot's 7.9% and Lowe's 4.2% shares. Revenue momentum has been positive, growing 16.8% month-over-month and 18.8% across the May–July timeseries window. Pricing has climbed even faster, with the average selling price rising 18.4% month-over-month to $8.83 and 26.8% overall, well above the $7.31 year-to-date average. That combination of accelerating price and revenue growth suggests mix shifts toward higher-value SKUs, though the Menards dependency remains the brand's most notable structural exposure.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 19% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 27% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for ProLine on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for ProLine.
BY REVENUE
ProLine sells 9% online and 91% offline. Online runs through 2 channels; offline through 2. Online share has moved from 2% in Mar to 24% in Jul.
Online
9%
91%
Offline
Online channels
9%
Offline channels
91%
BY REVIEW COUNT
Across 33K ratings on 3 channels, ProLine averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 33K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,819.99
Price
$29K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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