ProLine

ProLine Market Overview

According to Grips Intelligence data covering January–February 2026 across three major home-improvement retailers, ProLine generates an overwhelming 90.3% of its revenue share through menards.com, with homedepot.com and lowes.com contributing just 6.3% and 3.0%, respectively. The brand maintains a notably accessible average product price of $7.75, positioning it competitively in its category. Despite a 14.2% month-over-month revenue dip in the most recent period, ProLine still achieved modest overall revenue growth of 1.8% across the tracked timeframe. Average pricing saw a 9.2% overall decline, suggesting potential promotional activity or a shift in product mix toward lower-priced items. ProLine's heavy concentration at Menards presents both a strength in channel dominance and a risk tied to retailer dependency, making diversification a key area to watch.