GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence offline retail data covering January 1 to June 30, 2026 across Menards, Lowe's, Amazon, Home Depot, and Ace Hardware, GrowTrax generated the largest portion of its in-store revenue through menards.com at a 44.6% share, followed by lowes.com at 25.1% and Amazon at 22.1%. The remaining volume was split between homedepot.com at 6.1% and acehardware.com at 2.1%, underscoring a concentration in the top three channels. Grips Intelligence data shows the average product price held steady at $32.88, edging up just 0.4% over the period. However, momentum softened in the second quarter, with revenue declining 35.6% month-over-month and falling 25.1% overall across the April 1 to June 30, 2026 window. These trends suggest that while pricing remained stable, GrowTrax faced meaningful revenue pressure heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 25% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for GrowTrax on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for GrowTrax.
BY REVENUE
GrowTrax sells 28% online and 72% offline. Online runs through 2 channels; offline through 3. Online share has moved from 26% in Feb to 36% in Jun.
Online
28%
72%
Offline
Online channels
28%
Offline channels
72%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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