GrowTrax

GrowTrax Market Overview

GrowTrax, the trading identity of privately held GTX Turf Farms LP, shows a distinctly retail-weighted footprint according to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Menards, Amazon, Lowe's, Home Depot and Ace Hardware. Menards.com leads distribution with 44.9% of year-to-date revenue, followed by Amazon at 24.3% and Lowes.com at 22.4%, leaving Home Depot (6.3%) and Ace Hardware (2.1%) as comparatively minor contributors. Pricing has held remarkably steady, with an average product price of $32.78 that moved just 0.3% over the tracked period and dipped 0.8% month-over-month to $32.77. Revenue, by contrast, has been far more volatile, falling 40.4% month-over-month and 61.6% overall across the May through July timeseries window. That divergence between flat pricing and sharply contracting revenue points to seasonality and volume softness rather than any repositioning on price.