GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Menards, The Home Depot, Lowe's, and Amazon shows Poulan Pro, a brand under Sweden's Husqvarna Group (Nasdaq Stockholm: HUSQ B), operating at an average product price of $13.34. Distribution is heavily concentrated, with menards.com accounting for 71.6% of tracked revenue, far ahead of homedepot.com at 12.5% and lowes.com at 9.5%. Amazon rounds out the mix at just 6.4%, underscoring the brand's reliance on big-box home improvement retail rather than marketplace channels. Momentum softened over the May–July window, as revenue fell 22.0% month over month and declined 27.5% across the period. Average price also eased, slipping 6.5% month over month to $15.35 and 3.8% overall, suggesting promotional pressure alongside the volume decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 27% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Poulan Pro on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Poulan Pro.
BY REVENUE
Poulan Pro sells 28% online and 72% offline. Online runs through 3 channels; offline through 1.
Online
28%
72%
Offline
Online channels
28%
Offline channels
72%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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