Grips Intelligence in-store data tracked across Ace Hardware, Lowe's and The Home Depot from January 1 to July 31, 2026 shows Plaskolite, a privately held brand backed by Pritzker Private Capital and the founding Dunn family, commanding an unusually concentrated retail footprint. Ace Hardware alone accounts for 86.1% of year-to-date revenue, with Lowe's contributing 12.4% and The Home Depot just 1.5%. Momentum has been positive in the most recent quarter, with revenue up 15.5% month over month and 6.9% overall since May. Pricing has firmed alongside volume, as the average selling price rose 9.3% month over month to $39.32 and gained 5.8% across the period. With an average product price of $41.00 and assortments spanning entry-level items near $20 to premium sheets approaching $280, the brand shows meaningful room to trade shoppers up within its existing channel mix.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Plaskolite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Plaskolite.
BY REVIEW COUNT
Across 6.3K ratings on 3 channels, Plaskolite averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 6.3K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$159.99
Price
$654K
Revenue
$139.99
Price
$404K
Revenue
$279.99
Price
$288K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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