GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, TUFFAK generated the majority of its revenue through Lowe's, which accounted for 70.1% of total revenue share between January and March 2026, followed by Home Depot at 29.9%. The brand's average product price during this period stood at $45.07, reflecting a 7.8% overall decrease in average pricing over the tracked quarter. Notably, TUFFAK experienced significant momentum with revenue growing 57.9% over the analyzed period across both retailers. A sharp 22.2% month-over-month increase in average price suggests a possible shift toward higher-value product sales or pricing adjustments. These trends position TUFFAK as a brand gaining notable traction in the home improvement retail landscape heading into 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 58% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for TUFFAK on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for TUFFAK.