GRIPS CUSTOMERS & RESEARCH PARTNERS
TUFFAK, a brand of privately held Plaskolite, LLC, posted an average product price of $50.24 across in-store sales tracked by Grips Intelligence from January 1 to July 31, 2026, spanning Lowe's and Home Depot. Lowe's dominates the brand's footprint with 78.3% of year-to-date revenue, while Home Depot accounts for the remaining 21.7%. Momentum has softened over the May-July window, with revenue down 20.5% overall and a sharp 29.7% month-over-month decline in the most recent period. Pricing has followed a similar path, slipping 8.5% across the timeseries to $48.73 after a 16.0% monthly drop. The combination of concentrated retail exposure and simultaneous price and revenue compression suggests promotional pressure rather than pure demand-driven growth in the brand's offline channel mix.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for TUFFAK on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for TUFFAK.
BY REVENUE
TUFFAK sells 22% online and 78% offline. Online runs through 1 channel; offline through 1. Online share has moved from 28% in Mar to 12% in Jul.
Online
22%
78%
Offline
Online channels
22%
Offline channels
78%
BY REVIEW COUNT
Across 8K ratings on 2 channels, TUFFAK averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 8K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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