GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Lowe's and Ace Hardware from January 1 to August 31, 2026, USG Ceilings — a brand under Germany's Knauf Group — generated an average product price of $58.06. Home Depot dominates the brand's retail footprint with 79.4% of year-to-date revenue share, leaving Lowe's at 10.8% and Ace Hardware at 9.8%. Momentum turned sharply positive in the most recent month, with revenue up 18.0% month over month and 6.7% higher across the June–August window. Pricing moved in the opposite direction, with the average price easing 4.9% month over month to $61.91 and slipping 1.4% over the same three-month stretch. The combination of accelerating revenue against softening average prices points to volume-led growth concentrated in a single dominant retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for USG Ceilings on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for USG Ceilings.
BY REVENUE
USG Ceilings sells 79% online and 21% offline. Online runs through 1 channel; offline through 2.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 52K ratings on 3 channels, USG Ceilings averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 52K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,123.03
Price
$212K
Revenue
$919.64
Price
$211K
Revenue
$1,141.67
Price
$139K
Revenue
$179.77
Price
$116K
Revenue
$285.61
Price
$100K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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