GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Lowe's and Home Depot, Optix — a brand owned by Columbus, Ohio-based Plaskolite, LLC — holds a clearly concentrated retail footprint. Lowe's accounts for 66.9% of year-to-date revenue, roughly twice the 33.1% share generated at Home Depot. The brand's average selling price across tracked channels stands at $42.40 year to date. Momentum improved over the July–September window, with revenue up 12.7% across the period and a 10.4% month-over-month gain in the most recent month. Pricing moved in the same direction, climbing 10.0% over the quarter to reach $45.99, including an 8.2% month-over-month increase, suggesting growth is being driven by mix and price as much as volume.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Optix on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Optix.
BY REVENUE
Optix sells 34% online and 66% offline. Online runs through 2 channels; offline through 1.
Online
34%
66%
Offline
Online channels
34%
Offline channels
66%
BY REVIEW COUNT
Across 746K ratings on 2 channels, Optix averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 746K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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