GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's and Home Depot from January 1 to July 31, 2026, Optix generated an average product price of $40.35 across its retail assortment. Lowe's is the brand's dominant outlet, accounting for 67.1% of year-to-date revenue, while Home Depot contributes the remaining 32.9%. Revenue softened over the observed window, falling 9.3% in the most recent month and 2.0% overall since the start of the timeseries period in May 2026. Pricing, by contrast, edged higher, with the average price reaching $41.79 in the latest month, up 0.3% month-over-month and 0.8% across the tracked period. The pricing spread is wide between retailers, ranging from roughly $19 for smaller Lowe's SKUs to nearly $275 for the largest Home Depot listings, indicating a mix-driven rather than uniform pricing strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Optix on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Optix.
BY REVENUE
Optix sells 34% online and 66% offline. Online runs through 2 channels; offline through 1.
Online
34%
66%
Offline
Online channels
34%
Offline channels
66%
BY REVIEW COUNT
Across 712K ratings on 2 channels, Optix averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 712K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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