Optix

Optix Market Overview

Grips Intelligence in-store data tracked across Lowe's and Home Depot from January 1 to August 31, 2026 shows Optix, a brand owned by privately held Plaskolite, LLC, generating the clear majority of its revenue through a single retail partner. Lowe's accounted for 67.4% of year-to-date revenue, roughly double Home Depot's 32.6% share. Pricing has trended upward, with the average price reaching $42.49 in the most recent month, a 1.7% month-over-month gain and a 2.0% increase across the tracked period against a brand-wide average of $41.15. Revenue momentum has been mixed, rising 2.1% in the latest month but sitting 7.4% below where it started the June-to-August window. The assortment spans a wide price spectrum, from entry-level sheets near $19 at Lowe's to large-format items approaching $276 at Home Depot, suggesting the retailer split reflects differing basket sizes as much as differing demand.