GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Lowes, Ace Hardware, and Home Depot, Gator Grip holds an average product price of $12.38. Lowes.com dominates as the brand's primary retail channel, commanding a striking 78.7% share of total revenue, followed by Ace Hardware at 15.9% and Home Depot at just 5.4%. Despite this strong retail footprint, the brand experienced a notable 33.9% overall revenue decline during the tracked period. On a positive note, average pricing showed resilience with a 1.8% overall increase, suggesting the brand has maintained pricing power even amid softer demand. The heavy concentration at a single retailer presents both a strength in channel partnership and a potential vulnerability worth monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 34% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Gator Grip on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Gator Grip.