Armstrong Ceilings

Armstrong Ceilings Market Overview

According to Grips Intelligence in-store data covering January 1 through September 30, 2026 across Lowe's and Home Depot, Armstrong Ceilings — a brand of Armstrong World Industries (NYSE: AWI) — shows a clearly concentrated retail footprint. Lowe's accounts for 68.9% of year-to-date revenue, more than double Home Depot's 31.1% share, making it the brand's dominant offline partner. Momentum has been positive in the most recent quarter, with revenue up 13.3% month over month and 16.2% overall across the July–September tracking window. At the same time, the average selling price slipped to $41.17, an 8.2% monthly decline and a 4.1% drop across the period, against a year-to-date average of $41.21. The combination of rising revenue and softening average price suggests growth is being driven by unit volume and promotional positioning rather than pricing power.