GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data tracked by Grips Intelligence from January to April 2026, Armstrong Ceilings maintained an average product price of $32.92 across Lowes.com and HomeDepot.com. Lowes.com dominated as the leading retailer for the brand, capturing 62.3% of total revenue share compared to Home Depot's 37.7%. Over the tracked period, Armstrong Ceilings experienced a notable 14.6% increase in average price, signaling a consistent upward pricing trend. The brand also posted an overall revenue growth of 2.0% during this window, despite a 14.3% month-over-month revenue dip in the most recent period. These dynamics suggest Armstrong Ceilings is leveraging a premium pricing strategy while navigating short-term demand fluctuations in the home improvement retail channel.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 2% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 15% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Armstrong Ceilings on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Armstrong Ceilings.
BY REVENUE
Armstrong Ceilings sells 38% online and 62% offline. Online runs through 2 retailers; offline through 1.
Online
38%
62%
Offline
Online channels
38%
Offline channels
62%
BY REVIEW COUNT
Across 48K ratings on 2 retailers, Armstrong Ceilings averages 4.2★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.2
/ 5
From 48K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
TO ARMSTRONG CEILINGS