GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's and Home Depot from January 1 to August 31, 2026, Armstrong Ceilings — a brand of Armstrong World Industries (NYSE: AWI) — has posted overall revenue growth of 15.2%, including a 2.6% month-over-month gain in the most recent period. Lowe's accounts for the majority of that demand at 66% of year-to-date revenue share, with Home Depot contributing the remaining 34%. Pricing has also trended upward, with the average price rising 13.2% over the period to $44.85 and increasing 4.5% month over month. That figure sits above the brand's $39.86 blended average price, suggesting a mix shift toward higher-ticket assortments. The combination of rising revenue and rising realized price points indicates the brand is expanding without discounting at its two largest retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Armstrong Ceilings on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Armstrong Ceilings.
BY REVENUE
Armstrong Ceilings sells 33% online and 67% offline. Online runs through 2 channels; offline through 1.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 76K ratings on 2 channels, Armstrong Ceilings averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 76K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$150.86
Price
$300K
Revenue
$81.18
Price
$230K
Revenue
$82.43
Price
$92K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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