According to Grips Intelligence in-store data tracked across Lowe's and Home Depot from January 1 to July 31, 2026, Armstrong Ceilings — a brand of Armstrong World Industries (NYSE: AWI) — has posted 15.0% revenue growth over the measured period, including a 12.3% month-over-month gain in the most recent month. Lowe's accounts for the clear majority of that revenue at 65.5%, with Home Depot contributing the remaining 34.5%. Pricing has moved in the brand's favor as well, with the average selling price climbing 11.5% overall and 8.3% month-over-month to $42.93, well above the year-to-date average of $37.54. That combination of rising volume and rising price points suggests the brand is gaining share without discounting to do it. The concentration in a single retailer, however, leaves performance closely tied to Lowe's shelf and merchandising decisions.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Armstrong Ceilings on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Armstrong Ceilings.
BY REVENUE
Armstrong Ceilings sells 35% online and 65% offline. Online runs through 2 channels; offline through 1.
Online
35%
65%
Offline
Online channels
35%
Offline channels
65%
BY REVIEW COUNT
Across 75K ratings on 2 channels, Armstrong Ceilings averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 75K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.62
Price
$279K
Revenue
$81.23
Price
$187K
Revenue
$83.21
Price
$145K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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