GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Pioneer generated an average product price of $128.63 across six major retailers tracked from January to May 2026. Amazon dominated Pioneer's revenue share at 46.3%, followed by homedepot.com at 33.4%, together accounting for nearly 80% of the brand's total sales. Newegg secured the third-largest share at 8.2%, while Best Buy and menards.com trailed at 5.2% and 4.7% respectively. Pioneer's revenue showed positive momentum during the period, growing 4.7% overall with an 18.2% month-over-month surge in the most recent month tracked. Despite this revenue growth, the brand's average price saw a slight decline of 2.3% over the same timeframe, suggesting a shift toward more competitively priced products.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Pioneer on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Pioneer.
BY REVENUE
Pioneer sells 90% online and 10% offline. Online runs through 4 retailers; offline through 2.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 397K ratings on 6 retailers, Pioneer averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 397K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
