Alpine

Alpine Market Overview

According to Grips Intelligence data covering January–February 2026 across Amazon, Ace Hardware, and Best Buy, Alpine generated the vast majority of its online revenue through Amazon, which accounted for a dominant 87.5% revenue share. The brand's average product price during this period stood at $35.61, reflecting an 8.1% overall decrease in average pricing over the trailing months. Notably, Alpine experienced a significant 43.8% decline in total revenue over the observed trend period, signaling a considerable slowdown in online sales momentum. Ace Hardware represented the second-largest channel at 9.1% revenue share, while Best Buy trailed at just 1.8%, underscoring Alpine's heavy reliance on Amazon as its primary digital storefront. This concentration of revenue in a single marketplace, combined with declining prices and falling sales, suggests Alpine may need to diversify its retail strategy to stabilize performance.