GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Amazon, acehardware.com and homedepot.com shows Alpine — a brand operated by Alpine Electronics, a wholly owned subsidiary of Alps Alpine (Tokyo Stock Exchange: 6770) — leaning almost entirely on a single retail channel. Amazon accounts for 95.7% of year-to-date revenue, leaving acehardware.com at 2.0% and homedepot.com at just 1.2%. Pricing has firmed over the period, with the average product price reaching $38.84 and climbing 3.6% overall, including a 2.3% month-over-month increase to $38.91 in the most recent period. Revenue momentum, however, has moved the other way: sales fell 19.6% month over month and are down 33.2% across the tracked window. The combination of rising prices and falling revenue suggests softening unit demand, making channel diversification beyond Amazon a clear strategic lever for Alpine.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 33% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Alpine on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Alpine.
BY REVIEW COUNT
Across 1.86M ratings on 3 channels, Alpine averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 1.86M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$29.59
Price
$667K
Revenue
$29.80
Price
$377K
Revenue
$34.95
Price
$372K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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