Guardsman

Guardsman Market Overview

Guardsman generated the vast majority of its offline/in-store revenue through Amazon, which commanded a dominant 74.2% share of sales year-to-date, according to data from Grips Intelligence. Across the tracked retail channels—Amazon, acehardware.com, lowes.com, and homedepot.com—between January 1 and June 30, 2026, home-improvement retailers Ace Hardware (12.9%) and Lowe's (10.9%) rounded out the brand's next-largest revenue contributors, with Home Depot trailing at 2.0%. During the April 1 to June 30 timeseries window, Grips Intelligence data shows revenue declined 20.2% overall, including a 15.6% month-over-month drop, signaling softening momentum heading into mid-2026. The brand's average product price held relatively steady at $11.16, easing just 2.1% over the period to about $11.64 in the most recent month. Guardsman is privately held under the Amynta Group, so no public stock ticker applies.