Guardsman

Guardsman Market Overview

Grips Intelligence in-store data tracked across Amazon, lowes.com, acehardware.com and homedepot.com from January 1 to August 31, 2026 shows Guardsman, a brand held by the privately owned Amynta Group, generating the bulk of its measured sales through a single channel. Amazon alone accounts for 70.2% of year-to-date revenue, with lowes.com at 15.6% and acehardware.com at 12.3%, leaving homedepot.com a marginal 1.9%. The average product price sits at $11.17, though the most recent monthly reading fell to $10.12, a 6.1% month-over-month decline and a 13.0% drop across the tracked period. Revenue has followed a similar path, slipping 5.1% versus the prior month and 12.5% overall since the start of the June-to-August timeseries window. The combination of heavy marketplace concentration and simultaneous price and revenue erosion suggests discounting pressure rather than volume-led growth.