GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through September 30, 2026 across Amazon, lowes.com, acehardware.com and homedepot.com, Guardsman — a brand held by the privately owned Amynta Group — maintains a concentrated retail footprint. Amazon alone accounts for 64.0% of year-to-date revenue, making it the clear anchor channel for the brand. Lowe's follows at 19.7% and acehardware.com at 13.7%, while homedepot.com trails at just 2.5%, suggesting meaningful room for expansion at that retailer. Pricing has firmed over the period, with the average product price reaching $10.49 after a 3.7% increase, including a 7.0% month-over-month jump to $10.47. Revenue has edged up 1.2% overall and grew 5.1% in the most recent month tracked, pointing to modest but positive momentum heading into the fourth quarter.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Guardsman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Guardsman.
BY REVENUE
Guardsman sells 81% online and 19% offline. Online runs through 3 channels; offline through 2.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 317K ratings on 4 channels, Guardsman averages 4.3★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.3
/ 5
From 317K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$5.23
Price
$82K
Revenue
$21.22
Price
$68K
Revenue
$13.01
Price
$54K
Revenue
$8.32
Price
$37K
Revenue
$18.69
Price
$23K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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