Guardsman

Guardsman Market Overview

According to Grips Intelligence data covering January–February 2026 across four major retailers, Guardsman maintains a strong retail footprint with Amazon commanding a dominant 79.5% share of the brand's total revenue, followed by acehardware.com at 14.9%. The brand's average product price sits at $10.48, though pricing saw a 5.4% decline over the tracked period, signaling potential promotional activity or competitive pressure. Notably, lowes.com and homedepot.com together account for just 5.6% of Guardsman's revenue share, suggesting significant room for growth in the home improvement channel. Overall, the brand experienced a 12.5% revenue decline during the period, a trend worth monitoring as it may reflect seasonal demand shifts or broader category softness. These insights point to a brand heavily reliant on Amazon's marketplace, with opportunities to diversify its retail distribution strategy.