Guardsman

Guardsman Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 tracks Guardsman across four retail channels — Amazon, Lowes.com, AceHardware.com, and HomeDepot.com — with an average product price of $11.28. Amazon dominates the brand's measured footprint at 73.2% of year-to-date revenue, while Lowes.com (13.1%) and AceHardware.com (11.8%) split most of the remainder and HomeDepot.com trails at just 1.9%. Momentum has softened over the May–July timeseries window, with revenue down 22.1% across the period and a 7.8% month-over-month decline in the most recent month. Pricing has moved in the same direction, slipping 8.3% overall to a $10.78 monthly average after a 7.3% month-over-month drop. Guardsman, held by the privately owned Amynta Group, therefore enters the back half of 2026 facing both volume and price pressure in a heavily Amazon-weighted channel mix.