GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store and online data from Grips Intelligence, Guardsman recorded an average product price of $10.84 across tracked retailers between January and April 2026. Amazon dominates Guardsman's revenue distribution, accounting for 78.4% of total revenue share, followed by acehardware.com at 13.1%, lowes.com at 6.7%, and homedepot.com at 1.7%. The brand experienced strong momentum during the tracked period, with overall revenue growing 33.4% alongside a 15.0% increase in average pricing. Guardsman's top-selling products on Amazon range from $7.54 for its Water Mark Remover Cloth to $23.62 for its Wood Furniture Dusting Cloths, reflecting a diverse price spread across its catalog. This pricing strategy, combined with its heavy Amazon concentration, positions Guardsman as an accessible yet growth-oriented brand in the home care segment.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 36% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 16% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Guardsman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Guardsman.
BY REVENUE
Guardsman sells 84% online and 16% offline. Online runs through 3 retailers; offline through 2.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 274K ratings on 4 retailers, Guardsman averages 4.3★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.3
/ 5
From 274K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$7.54
Price
$104K
Revenue
$11.21
Price
$70K
Revenue
$14.86
Price
$69K
Revenue
$15.11
Price
$49K
Revenue
