GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking performance across Amazon, Home Depot, Best Buy, and Ace Hardware from January to February 2026, Philips generates a dominant 87.7% of its online revenue through Amazon, far outpacing its next largest channel, Home Depot, at just 6.7%. The brand's average product price sits at $53.26, though pricing has trended downward with a 4.6% decline over the observed period. Notably, Philips experienced a significant 34.7% drop in overall revenue during this timeframe, signaling potential seasonal softness or shifting consumer demand. Best Buy and Ace Hardware together account for only 3.6% of Philips' revenue share, highlighting the brand's heavy reliance on a single retail channel for the vast majority of its e-commerce sales. This concentration risk, paired with declining revenue and average prices, suggests Philips may need to diversify its retail strategy to stabilize online performance.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 35% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Philips on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Philips.
BY REVENUE
