GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Amazon, lowes.com and menards.com, Pecking Order — a brand under Red River Commodities, part of Acomo N.V. (Euronext Amsterdam: ACOMO) — shows a heavily concentrated channel mix. Amazon alone accounts for 88.6% of year-to-date revenue, with lowes.com contributing 10.0% and menards.com just 1.5%, leaving the brand highly exposed to a single retail partner. Momentum has weakened over the third quarter, with revenue down 33.8% across the July–September window and a further 17.5% decline in the most recent month. Pricing, by contrast, has held remarkably steady, with an average product price of $15.44 year-to-date and a latest reading of $15.28, down only 0.4% over the period. The combination of flat pricing and falling revenue points to volume softness rather than discounting as the driver of the recent decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 34% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Pecking Order on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Pecking Order.
BY REVIEW COUNT
Across 43K ratings on 2 channels, Pecking Order averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 43K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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