Pecking Order

Pecking Order Market Overview

Grips Intelligence in-store data tracked across Amazon, Lowe's and Menards from January 1 to August 31, 2026 shows Pecking Order, a brand of Red River Commodities under Acomo N.V. (Euronext Amsterdam: ACOMO), concentrating the vast majority of its sales in a single channel. Amazon accounted for 81.9% of year-to-date revenue, with lowes.com at 13.2% and menards.com trailing at 4.9%. The brand's average product price stood at $12.80, edging up 0.6% month-over-month to $12.92 in the most recent period but down 6.7% across the tracked window. Revenue momentum has been the bigger challenge, falling 16.7% versus the prior month and 34.2% over the June to August timeseries. That combination of softening prices and a steep revenue decline, paired with heavy single-retailer dependence, points to a brand with limited diversification to cushion further slowdowns.