GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, in-store data for Pecking Order from January 1 to June 30, 2026 shows total revenue declined 1.4% across the tracked channels of Amazon, Lowes.com, and Menards.com, while the average product price rose 20.4% over the same period to reach $12.20. Amazon dominated the sales mix, capturing 77.1% of revenue share, with Lowes.com and Menards.com trailing at 13.8% and 9.1% respectively. During the April 1 to June 30, 2026 timeseries window, momentum softened as revenue fell 14.2% month-over-month even as the average price climbed 7.3% to $13.86. This combination of a heavy Amazon concentration and rising prices against declining revenue points to demand sensitivity worth monitoring. The concentration of nearly four-fifths of revenue in a single channel underscores both a scaling opportunity and a diversification risk across the brand's retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 20% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Pecking Order on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Pecking Order.
BY REVENUE
Pecking Order sells 87% online and 13% offline. Online runs through 2 channels; offline through 2. Online share has moved from 76% in Feb to 95% in Jun.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 34K ratings on 3 channels, Pecking Order averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 34K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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