GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, zoovilla generated an average product price of $218.36 across its tracked retail channels menards.com and homedepot.com during the period spanning January 1 to June 30, 2026. Menards.com dominated the brand's revenue mix, accounting for 91.0% of total sales, while homedepot.com contributed the remaining 9.0%. Over the tracked window, zoovilla's revenue fell 48.5%, and in the most recent month monitored, revenue declined a further 39.7% versus the prior month. Despite the downward revenue trajectory, the brand's average price edged up 2.8% over the period, holding at roughly $224.85 in the latest month. This concentration of revenue in a single channel, combined with sharp sales declines against modest pricing gains, points to notable volatility in zoovilla's offline performance during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 49% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for zoovilla on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for zoovilla.
BY REVENUE
zoovilla sells 9% online and 91% offline. Online runs through 1 channel; offline through 1. Online share has moved from 100% in Feb to 5% in Jun.
Online
9%
91%
Offline
Online channels
9%
Offline channels
91%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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