According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across menards.com and homedepot.com, zoovilla's retail footprint is heavily concentrated in a single account. Menards accounts for 89.9% of year-to-date revenue, leaving Home Depot with just 10.1% — a dependency that leaves the brand exposed to shelf-space decisions at one retailer. Pricing has trended upward, with the average product price reaching $224.20 year-to-date and climbing to $233.18 in the most recent month, a 6.7% month-over-month increase and 3.6% gain overall. Revenue has been volatile across the July–September window, surging 37.9% month-over-month in the latest period yet finishing down 1.9% across the quarter. The combination of rising prices and flat-to-declining revenue suggests unit volumes are softening even as average selling prices hold firm.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for zoovilla on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for zoovilla.
BY REVENUE
zoovilla sells 11% online and 89% offline. Online runs through 1 channel; offline through 1. Online share has moved from 3% in May to 42% in Sep.
Online
11%
89%
Offline
Online channels
11%
Offline channels
89%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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