GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Squirrel X generated the majority of its revenue through Menards, which accounted for 78.4% of total revenue share between January and April 2026, with Lowe's capturing the remaining 21.6%. The brand experienced significant momentum during this period, with overall revenue growing 116.7% across tracked retailers. Despite this strong sales growth, the average product price trended downward, declining 8.7% over the period to settle at an average of $32.38. The most recent month saw continued positive trajectory, with revenue climbing 34.6% compared to the prior month. This combination of rising sales volume and decreasing prices suggests Squirrel X is gaining broader market penetration across its retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 117% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 9% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Squirrel X on Lowe's.
REVENUE SHARE
Revenue distribution across tracked retailers for Squirrel X.