Squirrel X

Squirrel X Market Overview

According to in-store sales data from Grips Intelligence, Squirrel X generated the majority of its revenue through menards.com, which held a 74.5% share, while lowes.com accounted for the remaining 25.5% across the January 1 to June 30, 2026 period tracked on those two retail channels. The brand carried an average product price of $31.50, with pricing showing modest softening as the average price slipped to $30.68 and declined 1.3% overall in the April 1 to June 30 window. Revenue trends were more pronounced on the downside, dropping 23.5% month-over-month and easing 3.6% overall across the tracked period. This concentration on a single dominant channel highlights Squirrel X's reliance on Menards for the bulk of its offline performance. Together, these Grips Intelligence datapoints point to a brand facing near-term revenue pressure alongside gradual price erosion.