GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Squirrel X generated the majority of its revenue through Menards and Lowe's between January and May 2026, with Menards accounting for approximately 75.9% of total revenue share. The brand experienced strong momentum during this period, with overall revenue growing 69.6% across tracked retailers. The most recent month saw a continued upward trajectory, with revenue increasing 26.0% compared to the prior month. The average product price for Squirrel X held relatively steady at $31.91, reflecting only a modest 1.0% decline over the observed period. This pricing stability, combined with significant revenue growth, suggests strengthening consumer demand for the brand across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 70% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Squirrel X on Lowe's.
REVENUE SHARE
Revenue distribution across tracked retailers for Squirrel X.