Squirrel X

Squirrel X Market Overview

According to in-store data from Grips Intelligence tracking Menards and Lowe's between January 1 and August 31, 2026, Squirrel X maintains a concentrated two-retailer footprint with an average product price of $30.88. Menards accounts for the clear majority of brand revenue at 72.8%, while Lowe's contributes the remaining 27.2%, leaving the brand heavily dependent on a single account. Momentum has weakened sharply over the summer window, with revenue falling 33.5% month-over-month in the most recent period tracked. Across the June through August 2026 stretch, cumulative revenue declined 51.2%, indicating the softness is a sustained trend rather than a one-month anomaly. Pricing, by contrast, has held remarkably steady, slipping just 0.5% to roughly $30.53, which suggests the revenue contraction is volume-driven rather than the result of discounting.