Squirrel X

Squirrel X Market Overview

Grips Intelligence in-store data tracked across Menards and Lowe's from January 1 to September 30, 2026 shows Squirrel X, a brand under privately held Woodstream Corporation, concentrating the majority of its sales at a single retailer. Menards.com accounted for 71.4% of year-to-date revenue, with Lowe's contributing the remaining 28.6%. The brand's average product price held at $30.80, edging up 0.7% over the period and rising 1.1% month-over-month to $30.88 in the most recent reading. Revenue, however, moved in the opposite direction, falling 34.6% month-over-month and 56.5% across the tracked window. That divergence between stable pricing and sharply declining sell-through points to volume pressure rather than discounting as the driver of the brand's recent performance.