GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence offline retail data tracked across Amazon and lowes.com from January 1 to September 30, 2026, shows Wild Wings concentrating its sales across just two measured channels. Amazon accounted for the clear majority at 59.6% of year-to-date revenue, while lowes.com contributed the remaining 40.1%. The average product price registered $17.60 for the period, though pricing softened 14.7% overall and sat at $17.56 in the most recent month despite a 3.9% month-over-month uptick. Revenue momentum was the weaker signal, falling 14.1% month-over-month and declining 52.0% across the tracked window. For the brand — held within Inspire Brands' privately owned portfolio — the divergence between stabilizing prices and contracting revenue points to volume, rather than price positioning, as the pressure point to watch.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 52% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Wild Wings on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Wild Wings.
BY REVENUE
Wild Wings sells 70% online and 30% offline. Online runs through 2 channels; offline through 1.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 49K ratings on 2 channels, Wild Wings averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 49K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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