Orbit

Orbit Market Overview

Orbit, a Mars, Incorporated brand, generated the bulk of its tracked sales through just two channels, with Amazon holding a 43.4% revenue share and lowes.com close behind at 39.9%, according to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Amazon, Lowe's, Menards, Ace Hardware and Home Depot. The remaining volume is thinly spread, with menards.com at 8.5%, acehardware.com at 5.1% and homedepot.com at just 3.0%. Pricing has firmed considerably, with the average selling price rising 18.3% over the tracked period to $13.97, including a 6.9% month-over-month gain in the latest month against a year-to-date average of $12.58. That price strength has not offset volume softness, as revenue fell 7.3% month-over-month and 11.5% across the timeseries period. The combination of a concentrated channel mix and rising prices amid declining revenue suggests Orbit's near-term growth hinges on broadening distribution beyond its two dominant retail partners.