GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering Orbit from January 1 to September 30, 2026 across five tracked channels — Amazon, Lowes.com, Menards.com, AceHardware.com and HomeDepot.com — shows a market concentrated in just two retailers. Amazon accounts for 44.5% of year-to-date revenue and Lowes.com a further 38.9%, together representing more than 83% of tracked sales, while Menards.com (8.7%), AceHardware.com (5.4%) and HomeDepot.com (2.4%) split the remainder. Momentum has weakened over the measured period, with revenue down 38.9% overall and a sharper 23.8% month-over-month decline in the most recent month. Pricing has held
OVER TIME
Over the last three months, revenue on tracked channels has declined by 39% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Orbit on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Orbit.
BY REVENUE
Orbit sells 51% online and 49% offline. Online runs through 3 channels; offline through 3. Online share has moved from 45% in May to 60% in Sep.
Online
51%
49%
Offline
Online channels
51%
Offline channels
49%
BY REVIEW COUNT
Across 3.8M ratings on 5 channels, Orbit averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 3.8M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$89.99
Price
$163K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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