GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to August 31, 2026 across Amazon, Lowe's, Menards, Ace Hardware and Home Depot shows Orbit's demand concentrated in just two retailers. Amazon accounts for 44.7% of year-to-date revenue and lowes.com a close 38.9%, leaving Menards (8.4%), Ace Hardware (5.2%) and homedepot.com (2.7%) to split the remainder. Momentum has weakened through the summer, with revenue down 18.4% month-over-month in the most recent period and 24.3% lower across the June-to-August window tracked. Pricing has held up better, with the average product price at $12.69 for the year and up 2.4% over the same stretch, despite a 4.2% dip to $13.38 in the latest month. The combination of softening volumes and firm pricing suggests Orbit is trading seasonal unit growth for margin stability heading into the off-season.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Orbit on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Orbit.
BY REVENUE
Orbit sells 49% online and 51% offline. Online runs through 3 channels; offline through 3. Online share has moved from 45% in Apr to 59% in Aug.
Online
49%
51%
Offline
Online channels
49%
Offline channels
51%
BY REVIEW COUNT
Across 3.93M ratings on 5 channels, Orbit averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 3.93M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$89.99
Price
$162K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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