EdenDirect

EdenDirect Market Overview

According to Grips Intelligence in-store data covering January 1 through September 30, 2026 across Home Depot and Lowe's, EdenDirect's measured sales skew heavily toward a single retailer, with Home Depot accounting for 70.5% of year-to-date revenue versus 29.5% at Lowe's. The brand's average product price sits at $252.21, placing it in a mid-to-premium tier for its retail shelf space. Momentum has softened considerably, with revenue down 41.2% month-over-month and 47.8% across the July-to-September tracking window. Pricing, however, has moved in the opposite direction, rising 5.2% month-over-month to $254.24 and 2.1% over the same period. That divergence between falling volume and firming price points suggests seasonal drop-off rather than discount-driven competition, a dynamic worth monitoring as the next retail cycle begins.