GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked between January and April 2026 across homedepot.com and lowes.com, EdenDirect maintained an average product price of $253.08. Home Depot dominated as the brand's primary retail channel, commanding an impressive 87.7% share of total revenue, while Lowe's accounted for the remaining 12.3%. Notably, EdenDirect experienced substantial overall revenue growth of 159.4% during the tracked period, signaling strong upward momentum for the brand. Average pricing also trended upward, rising 4.2% over the same timeframe, suggesting increasing consumer willingness to pay or a shift toward higher-priced product offerings. These data points position EdenDirect as a growing presence in the home improvement retail landscape with a heavily concentrated distribution strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 159% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for EdenDirect on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for EdenDirect.
BY REVENUE
$335.20
Price
$9.6M
Revenue
$335.07
Price
$9.6M
Revenue
$332.59
Price
$9.6M
Revenue
$331.80
Price
$9.5M
Revenue
$271.49
Price
$3.18M
Revenue