GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, lowes.com and homedepot.com from January 1 to August 31, 2026 shows Omega — a brand under The Swatch Group (SIX: UHR) — posting revenue growth of 22.7% over the period, including a 15.6% month-over-month gain in the most recent month. Amazon dominates the brand's measured sales mix at 63.6% of year-to-date revenue, with lowes.com at 23.1% and homedepot.com accounting for the remaining 13.3%. Average product price sat at $80.77 across the full period, though the latest monthly reading of $68.53 marked an 8.9% decline versus the prior month. Cumulatively, average pricing has fallen 12.0% since the start of the tracked window, suggesting growth is being driven partly by volume and a shift toward lower-priced assortment. The combination of rising revenue and softening price points points to widening mid-market reach rather than premium-tier expansion, according to Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 25% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 17% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Omega on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Omega.
BY REVIEW COUNT
Across 75K ratings on 3 channels, Omega averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 75K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$364.95
Price
$223K
Revenue
$232.20
Price
$152K
Revenue
$218.42
Price
$94K
Revenue
$195.63
Price
$40K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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