GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Amazon, Lowe's, and Home Depot shows Omega — a brand under The Swatch Group (SIX: UHR) — growing revenue 19.5% over the period, including a 6.8% month-over-month gain in the most recent month. Amazon dominates the brand's channel mix at 68.2% of year-to-date revenue, with lowes.com contributing 18.5% and homedepot.com 13.3%. The average product price sits at $76.59, up 7.8% across the tracked period despite a 2.8% dip to $78.44 in the latest month. That combination of rising prices and rising revenue suggests demand has held firm rather than trading down. The concentration on a single marketplace, however, leaves Omega's offline retail footprint at Lowe's and Home Depot as the clearest opportunity for diversification.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 24% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Omega on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Omega.
BY REVIEW COUNT
Across 112K ratings on 3 channels, Omega averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 112K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$360.50
Price
$165K
Revenue
$32.32
Price
$160K
Revenue
$233.95
Price
$149K
Revenue
$89.94
Price
$128K
Revenue
$224.20
Price
$58K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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