Novatto

Novatto Market Overview

According to in-store data from Grips Intelligence covering January to May 2026 across major home improvement retailers, Novatto demonstrates a highly concentrated retail distribution strategy with Home Depot commanding 97.2% of its revenue share compared to just 2.8% at Lowe's. The brand's average product price sits at $179.66, though its premium offerings like the Ocean Breeze bath vanity collection reach price points as high as $3,310. Notably, Novatto's average price has trended upward with a 37.8% increase over the tracked period, suggesting a shift toward higher-value product sales. However, the brand has faced significant revenue headwinds, with overall revenue declining 93.4% during the same window. This combination of rising average prices alongside steep revenue drops may indicate a narrowing product mix or reduced promotional activity across its retail partners.