GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline in-store data from Grips Intelligence covering January 1 to June 30, 2026 across Home Depot and Lowe's channels, Novatto's revenue declined 70.4% over the tracked period, with an additional month-over-month drop of 47.2%. The brand's sales are heavily concentrated at homedepot.com, which accounted for 96.5% of revenue share, while lowes.com contributed just 3.4%. Novatto's average product price stood at $182.77, though pricing showed volatility, falling 15.4% month-over-month to $167.75 in the most recent period. Despite short-term softness, the average price still rose 5.2% overall across the tracked window. These trends suggest a brand facing meaningful revenue headwinds while maintaining relatively stable premium pricing.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 70% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Novatto on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Novatto.
BY REVIEW COUNT
Across 1.52K ratings on 2 channels, Novatto averages 4.5★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.5
/ 5
From 1.52K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$3,310.00
Price
$66K
Revenue
$96.34
Price
$39K
Revenue
$96.12
Price
$38K
Revenue
$2,267.12
Price
$20K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis