Novatto

Novatto Market Overview

According to Grips Intelligence in-store data tracked across Home Depot, Lowe's and Menards from January 1 to September 30, 2026, Novatto's sales footprint is heavily concentrated at a single retailer. Home Depot alone accounts for 84.9% of year-to-date revenue, with Lowe's contributing 13.5% and Menards just 1.6%, leaving the brand highly exposed to shelf decisions at one chain. The average product price sits at $157.67 across the tracked period, though pricing has softened notably, falling 11.8% overall and declining 3.9% month over month to $144.09. Revenue has been volatile rather than stable, surging 125.2% in one month while finishing down 2.7% across the measured window, suggesting promotional cycles are driving much of the movement. Top-selling items skew toward higher price points, including a granite composite bar sink at $261.78 and a vessel sink and faucet set at $297.98, indicating headroom above the current average selling price.