GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across major home improvement retailers, Novatto demonstrates a highly concentrated retail distribution strategy with Home Depot commanding 97.2% of its revenue share compared to just 2.8% at Lowe's. The brand's average product price sits at $179.66, though its premium offerings like the Ocean Breeze bath vanity collection reach price points as high as $3,310. Notably, Novatto's average price has trended upward with a 37.8% increase over the tracked period, suggesting a shift toward higher-value product sales. However, the brand has faced significant revenue headwinds, with overall revenue declining 93.4% during the same window. This combination of rising average prices alongside steep revenue drops may indicate a narrowing product mix or reduced promotional activity across its retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 93% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 38% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Novatto on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Novatto.
BY REVIEW COUNT
Across 1.44K ratings on 2 retailers, Novatto averages 4.5★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.5
/ 5
From 1.44K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$3,310.00
Price
$66K
Revenue
$96.34
Price
$39K
Revenue
$96.12
Price
$38K
Revenue