Novatto

Novatto Market Overview

According to Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to August 31, 2026, Novatto's retail footprint is heavily concentrated in a single account. Home Depot accounts for 85.7% of year-to-date revenue, while Lowe's contributes just 13.6%, leaving the brand's performance largely tied to one retail partner. The average product price sits at $127.04, positioning Novatto in the mid-tier of its category, though pricing has softened by 10.6% over the tracked period and by 8.2% in the most recent month to $149.93. Revenue momentum has also weakened, falling 56.8% month over month and 26.7% across the measured window. Top-selling assortment skews toward decorative drain and trap hardware alongside higher-ticket items such as a granite composite bar sink at $261.78, suggesting a wide price spread that may be contributing to the volatility in average selling price.