GRIPS CUSTOMERS & RESEARCH PARTNERS
North States, tracked by Grips Intelligence across offline/in-store retail channels from January 1 to June 30, 2026, saw overall revenue decline 23.9% during the period, with the most recent month falling 29.4% versus the prior month. Amazon led distribution with a 49.0% revenue share, followed by menards.com at 35.4% and acehardware.com at 12.7%, while homedepot.com and lowes.com combined for under 3%. The average product price stood at $17.61, though pricing softened 9.5% over the period even as the latest month ticked up 6.3% to $16.19. This concentration underscores a two-channel dependency, with Amazon and Menards together accounting for roughly 84% of tracked revenue. The remaining home-improvement retailers represent a comparatively minor slice of the brand's measured performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for North States on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for North States.
BY REVENUE
North States sells 52% online and 48% offline. Online runs through 3 channels; offline through 2. Online share has moved from 73% in Feb to 42% in Jun.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 87K ratings on 5 channels, North States averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 87K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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