GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, North States generated the majority of its revenue through Amazon, which accounted for 55.0% of total revenue share between January and May 2026, followed by Menards at 30.9% and Ace Hardware at 11.4% across five tracked retailers. The brand's average product price during this period stood at $18.52. North States saw strong momentum with revenue growing 14.5% over the tracked period, signaling increasing consumer demand. Notably, Lowe's and Home Depot represented a combined share of just 2.7%, suggesting significant room for growth in these major retail channels. These insights point to a brand with a concentrated retail footprint and an opportunity to diversify its distribution strategy further.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 15% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 25% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for North States on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for North States.
BY REVENUE
North States sells 57% online and 43% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 70% in Jan to 36% in May.
Online
57%
43%
Offline
Online channels
57%
Offline channels
43%
BY REVIEW COUNT
Across 96K ratings on 5 retailers, North States averages 4.7★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.7
/ 5
From 96K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
