North States, the house brand of privately held, employee-owned North States Industries, Inc., generated an average product price of $16.96 across in-store and retail channels tracked by Grips Intelligence from January 1 to August 31, 2026, spanning Amazon, menards.com, acehardware.com, homedepot.com and lowes.com. Amazon led revenue share at 46.2%, followed closely by menards.com at 37.8%, while acehardware.com contributed 13.1% and homedepot.com and lowes.com together accounted for under 3%. Pricing has trended firmly upward, with average price climbing 22.0% over the period to $19.76, a 5.6% month-over-month gain in the most recent month. Revenue, however, moved in the opposite direction, falling 11.3% month-over-month and 9.4% across the June-to-August timeseries window. The combination of rising prices and softening revenue suggests the brand is trading volume for higher ticket value, a dynamic worth monitoring as its two dominant channels shift in relative weight.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 22% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for North States on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for North States.
BY REVENUE
North States sells 49% online and 51% offline. Online runs through 3 channels; offline through 3. Online share has moved from 54% in Apr to 67% in Aug.
Online
49%
51%
Offline
Online channels
49%
Offline channels
51%
BY REVIEW COUNT
Across 52K ratings on 5 channels, North States averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 52K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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