North States

North States Market Overview

North States, the house brand of privately held, employee-owned North States Industries, posted a highly concentrated retail footprint between January 1 and September 30, 2026, according to in-store data from Grips Intelligence tracking Amazon, menards.com, acehardware.com, homedepot.com and lowes.com. Amazon led with a 41.3% revenue share, closely trailed by menards.com at 40.4%, while acehardware.com contributed 15.0% and Home Depot and Lowe's together accounted for just over 3%. Revenue momentum weakened sharply across the July–September timeseries window, falling 44.2% month-over-month and 53.5% over the period. Pricing held comparatively steady, with the average selling price edging up 3.8% to $18.81 in the latest month against a year-to-date average of $16.44. The combination of resilient pricing and a steep revenue decline suggests volume, rather than discounting, drove the brand's recent softness.