GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Menards, Lowe's, Home Depot, and Amazon from January 1 to July 31, 2026, No. 918 shows a heavily concentrated retail footprint. Menards accounts for 80.5% of year-to-date revenue, far ahead of Lowe's at 9.7%, Home Depot at 5.0%, and Amazon at 4.2%. The average product price sits at $14.36 across the tracked period, positioning the brand firmly in the value tier. Pricing has trended upward, with the average rising 4.3% over the May–July window to $15.18, including a 1.7% month-over-month gain in the latest period. Revenue, however, has softened 4.1% across the same stretch, though a 0.6% month-over-month uptick in the most recent month suggests the decline may be leveling off.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for No. 918 on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for No. 918.
BY REVENUE
No. 918 sells 19% online and 81% offline. Online runs through 3 channels; offline through 1. Online share has moved from 12% in Mar to 20% in Jul.
Online
19%
81%
Offline
Online channels
19%
Offline channels
81%
BY REVIEW COUNT
Across 331K ratings on 4 channels, No. 918 averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 331K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$9.99
Price
$6.7K
Revenue
$16.31
Price
$5.4K
Revenue
$16.99
Price
$3.7K
Revenue
$19.63
Price
$2.12K
Revenue
$14.48
Price
$2.1K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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