GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Menards, Lowe's, Home Depot, and Amazon, No. 918 — a brand of family-owned S. Lichtenberg & Co. — carries an average product price of $14.91. Distribution is heavily concentrated, with menards.com accounting for 80.6% of year-to-date revenue, far ahead of lowes.com at 10.0%, homedepot.com at 5.3%, and Amazon at 3.5%. Revenue softened modestly over the July–September window, slipping 2.4% month-over-month and 1.6% across the quarter overall. Pricing held remarkably steady during the same stretch, with the average price at $15.12 and movement of just -0.2% month-over-month and -0.1% for the period. The combination of flat pricing and slight revenue erosion suggests volume, rather than discounting, is driving the recent trend.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for No. 918 on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for No. 918.
BY REVENUE
No. 918 sells 19% online and 81% offline. Online runs through 3 channels; offline through 1.
Online
19%
81%
Offline
Online channels
19%
Offline channels
81%
BY REVIEW COUNT
Across 316K ratings on 4 channels, No. 918 averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 316K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$20.19
Price
$11K
Revenue
$16.66
Price
$8.4K
Revenue
$12.39
Price
$5.2K
Revenue
$27.65
Price
$4.31K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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