GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked Kenney across Menards, Ace Hardware, Lowe's, Home Depot and Amazon from January 1 to September 30, 2026, offering a clear read on how the brand's retail footprint is distributed. Menards is by far the dominant outlet, accounting for 50.2% of year-to-date revenue, with Ace Hardware a distant second at 22.1%. Lowe's (10.8%), Home Depot (9.5%) and Amazon (7.5%) together make up the remaining quarter of sales, leaving the brand heavily concentrated in a single channel. Momentum has weakened over the measured window, with revenue falling 42.0% overall and declining a further 21.1% in the most recent month. Pricing has softened alongside volume, as the average selling price slipped 9.7% to roughly $7.95 against a period-wide average product price of $9.41.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 40% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 16% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Kenney on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Kenney.
BY REVENUE
Kenney sells 29% online and 71% offline. Online runs through 3 channels; offline through 2. Online share has moved from 24% in May to 41% in Sep.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%
BY REVIEW COUNT
Across 1.91M ratings on 5 channels, Kenney averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.91M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$33.99
Price
$47K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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