Nimble

Nimble Market Overview

According to Grips Intelligence in-store data, Nimble's revenue declined 9.0% over the tracked period from January 1 to June 30, 2026, across its Amazon and Best Buy channels, with a more encouraging 8.8% month-over-month uptick in the most recent trend window. The brand's revenue is split almost evenly between the two retailers, with Amazon holding a 50.7% share and Best Buy close behind at 49.3%. Pricing momentum has been a standout, as the average selling price rose 31.5% over the full period, reaching $22.59 and marking a 17.0% month-over-month increase. Against a blended average product price of $18.38, this pricing strength suggests a shift toward higher-value items in the mix. Grips Intelligence data indicates that while top-line offline sales softened, the combination of premiumization and a recent monthly rebound points to a potential stabilization heading into the second half of 2026.