Niagara

Niagara Market Overview

According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Lowe's, Home Depot, Amazon, and Office Depot, Niagara's sales remain heavily concentrated in a single retail partner. Lowes.com alone accounts for 54.3% of year-to-date revenue, more than double homedepot.com's 18.3%, while Amazon (13.7%) and Office Depot (12.7%) split the remainder. Revenue has softened over the tracked period, declining 13.3% overall and slipping a further 5.1% in the most recent month. Pricing has moved in the opposite direction, with the average product price rising 4.2% to $9.77 and reaching $9.99 in the latest month, a 10.9% month-over-month jump. That divergence between rising prices and falling revenue suggests unit volumes are under pressure, a dynamic worth watching as the concentration risk at Lowe's remains high.