GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Lowe's, The Home Depot, Amazon and Office Depot shows Niagara's sales heavily concentrated with a single retail partner. Lowes.com alone accounts for 54.9% of year-to-date revenue, more than three times homedepot.com's 16.0% and well ahead of Amazon at 15.7% and Office Depot at 12.4%. Revenue has softened over the tracked period, falling 11.4% overall and declining 6.8% in the most recent month. At the same time, average selling price has climbed 13.1% to $10.29, against a period average of $9.71, suggesting mix and pricing gains are partly offsetting volume pressure. The combination of rising prices and slipping revenue points to a brand trading value over volume as it heads into the final quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Niagara on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Niagara.
BY REVENUE
Niagara sells 33% online and 67% offline. Online runs through 3 channels; offline through 3.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 109K ratings on 4 channels, Niagara averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 109K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$226.63
Price
$184K
Revenue
$341.81
Price
$146K
Revenue
$199.00
Price
$88K
Revenue
$236.85
Price
$86K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
