GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Lowe's, Home Depot, Amazon and Office Depot, Niagara's sales are heavily concentrated in a single retailer, with lowes.com accounting for 53.9% of year-to-date revenue. Home Depot follows at 17.7%, ahead of Amazon at 14.4% and Office Depot at 12.9%, leaving the brand's performance closely tied to home-improvement retail. Revenue rose 15.3% across the May–July tracking window, though the most recent month showed an 8.8% pullback versus the prior period. Pricing softened over the same stretch, with the average selling price down 5.8% to $9.00 against a year-to-date average of $9.75. The combination of rising volume and easing prices suggests promotional intensity is playing a meaningful role in Niagara's recent growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Niagara on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Niagara.
BY REVENUE
Niagara sells 33% online and 67% offline. Online runs through 2 channels; offline through 3.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 103K ratings on 4 channels, Niagara averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 103K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$241.13
Price
$276K
Revenue
$294.29
Price
$145K
Revenue
$340.36
Price
$85K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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