GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Niagara generated the majority of its revenue through Lowes.com, which accounted for 68.4% of its total revenue share between January and April 2026 across five tracked retailers including Office Depot, Amazon, Menards, and Home Depot. Office Depot captured the second-largest share at 19.4%, followed by Amazon at 8.6%, indicating a highly concentrated retail distribution strategy. The brand's average product price during this period stood at $7.86, positioning it competitively within its category. Notably, Niagara experienced strong revenue momentum, with sales growing 36.4% over the tracked period, signaling increasing consumer demand. Despite this revenue surge, average prices declined by 4.7%, suggesting that volume-driven growth rather than pricing power has been the key factor behind the brand's recent performance.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 38% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Niagara on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Niagara.
BY REVENUE
Niagara sells 38% online and 62% offline. Online runs through 2 retailers; offline through 3.
Online
38%
62%
Offline
Online channels
38%
Offline channels
62%
BY REVIEW COUNT
Across 76K ratings on 5 retailers, Niagara averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 76K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
