GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to March 2026 across five major retailers, Niagara maintained a strong retail presence with Lowes.com commanding a dominant 67.2% share of the brand's total revenue. Office Depot followed as the second-largest channel at 20.9%, while Amazon captured 8.8%, highlighting a distribution strategy heavily weighted toward home improvement and office supply retailers. The brand's average product price during this period stood at $7.89, with pricing showing a modest 1.9% overall increase across the quarter. Notably, Menards.com and HomeDepot.com each held smaller but meaningful shares at 1.5% and 1.4% respectively, suggesting room for growth in these channels. This concentrated retailer mix, with nearly 90% of revenue flowing through just two partners, presents both a strength in channel loyalty and a potential vulnerability worth monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 6% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Niagara on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Niagara.
