GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking five major retailers from January to February 2026, Niagara demonstrates a strong retail footprint with Lowes.com commanding a dominant 67.3% share of the brand's total revenue, followed by Office Depot at 20.9% and Amazon at 8.3%. The brand's average product price sits at $7.89, reflecting a 4.1% increase in average pricing over the tracked period. Niagara's overall revenue grew 12.5% during the observed timeframe, signaling healthy demand momentum across its retail channels. Notably, the brand's distribution is heavily concentrated, with its top two retailers — Lowes.com and Office Depot — accounting for nearly 88% of total revenue. This pricing and distribution data suggests Niagara maintains a value-oriented positioning while leveraging home improvement and office supply channels as its primary sales drivers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 13% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Niagara on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Niagara.
