Home/Insights/Brands/TOTOProduct Intelligence - 2026 YTD USA

TOTO

100K+

Products Sold, Jan to Jul 2026

# Offline Stores

$635.34

Avg. Price

4.4

Avg. Rating

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TOTO Market Overview

TOTO, a brand owned by Tokyo Stock Exchange-listed TOTO Ltd. (Tokyo Stock Exchange: 5332), generated 73.4% of its year-to-date revenue through Lowe's, according to in-store data tracked by Grips Intelligence from January 1 to July 31, 2026 across Lowe's, Amazon and Home Depot. Amazon accounted for a further 20.6% of revenue, while Home Depot contributed just 5.9%, underscoring a heavily concentrated retail footprint. The brand's average product price sat at $641.04, though pricing varies dramatically by channel, with Lowe's bestsellers averaging between roughly $1,756 and $3,592 and Amazon's top listings ranging from about $425 to $1,167. Momentum has been strong in recent months, with revenue rising 83.7% month-over-month and 28.0% across the May-to-July timeseries window. Average price also climbed 28.5% in the latest month to $602.78, yet finished only 0.6% higher over the full period, suggesting mix shifts rather than sustained price increases are driving the swings.

Revenue Share by Channel
Data covers Lowe's, Amazon, Home Depot

TOTO's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 26% from May to Jul.

Monthly revenue

Indexed values, 0-100

TOTO's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 1% from May to Jul.

Average price

Absolute values in $

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TOTO's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for TOTO on Amazon.

Amazon

Categories by revenue share

Distribution in %

TOTO's channels

REVENUE SHARE

Revenue distribution across tracked channels for TOTO.

Channels by revenue share

Distribution in %

TOTO's customer ratings

BY REVIEW COUNT

Across 400K ratings on 3 channels, TOTO averages 4.4. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.4

/ 5

From 400K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for TOTO

BY REVENUE

Home Depot
Home Depot
#1Drake Modern 12 in. Rough In Two-Piece 1.28 GPF Single Flush Elongated Toilet in Cotton White, SoftClose Seat Included

$476.71

Price

$1.11M

Revenue

#2Drake 12 in. Rough In Two-Piece 1.6 GPF Single Flush Elongated Toilet in Cotton White, SoftClose Seat Included

$415.45

Price

$884K

Revenue

#3S7A Washlet Elongated Electric Heated Bidet Seat with Contemporary Lid in Cotton White

$1,118.07

Price

$790K

Revenue

#4NEOREST RS 12 in. Rough In Two-Piece 0.8/1.0 GPF Dual Flush Elongated Toilet in Cotton White with Integrated Bidet Seat

$4,476.60

Price

$533K

Revenue

#5Redington 12 in. Rough In 1-Piece 1.28 GPF Single Flush Elongated Toilet in Cotton White, Soft Close Seat Included

$732.33

Price

$233K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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