TOTO, a brand owned by Tokyo Stock Exchange-listed TOTO Ltd. (Tokyo Stock Exchange: 5332), generated 73.4% of its year-to-date revenue through Lowe's, according to in-store data tracked by Grips Intelligence from January 1 to July 31, 2026 across Lowe's, Amazon and Home Depot. Amazon accounted for a further 20.6% of revenue, while Home Depot contributed just 5.9%, underscoring a heavily concentrated retail footprint. The brand's average product price sat at $641.04, though pricing varies dramatically by channel, with Lowe's bestsellers averaging between roughly $1,756 and $3,592 and Amazon's top listings ranging from about $425 to $1,167. Momentum has been strong in recent months, with revenue rising 83.7% month-over-month and 28.0% across the May-to-July timeseries window. Average price also climbed 28.5% in the latest month to $602.78, yet finished only 0.6% higher over the full period, suggesting mix shifts rather than sustained price increases are driving the swings.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 26% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for TOTO on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for TOTO.
BY REVIEW COUNT
Across 400K ratings on 3 channels, TOTO averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 400K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$476.71
Price
$1.11M
Revenue
$415.45
Price
$884K
Revenue
$1,118.07
Price
$790K
Revenue
$4,476.60
Price
$533K
Revenue
$732.33
Price
$233K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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