GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's, Amazon, and Home Depot from January 1 to September 30, 2026 shows TOTO, a brand of TOTO Ltd. (Tokyo Stock Exchange: 5332), commanding an average product price of $623.64 — a premium positioning that holds across every channel measured. Lowe's dominates the brand's revenue mix at 76.2%, with Amazon contributing 18.5% and Home Depot trailing at 5.3%. Revenue climbed 18.3% over the tracked period, with the most recent month up 3.3% versus the prior month, signaling sustained momentum rather than a one-off spike. Pricing moved in the same direction, rising 8.6% overall to a recent average of $642.71, up 2.2% month over month. Together, the simultaneous lift in both revenue and average price suggests TOTO is growing without discounting, a pattern worth watching in the broader fixtures category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 18% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for TOTO on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for TOTO.
BY REVIEW COUNT
Across 374K ratings on 3 channels, TOTO averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 374K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$464.29
Price
$1.2M
Revenue
$422.69
Price
$885K
Revenue
$1,122.96
Price
$573K
Revenue
$744.00
Price
$327K
Revenue
$6,662.83
Price
$260K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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