GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, lowes.com, and homedepot.com from January to February 2026, TOTO demonstrated strong online sales momentum with revenue growing 5.3% over the period. Lowes.com emerged as the dominant retail channel, commanding 53.1% of TOTO's online revenue share, followed by Amazon at 37.2% and homedepot.com at 9.7%. The brand's average product price rose 14.4% to $670.55, signaling a notable shift toward higher-end product purchases across retailers. With an overall average product price of $615.08 and premium offerings listed at over $6,000 on both Lowe's and Home Depot, TOTO maintains a wide pricing spectrum that captures both mid-range and luxury market segments. This upward pricing trend, combined with consistent revenue growth, suggests strengthening consumer demand for TOTO's premium product lines in early 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 5% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 14% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for TOTO on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for TOTO.
BY REVENUE
$6,132.11
Price
$264K
Revenue
$2,755.16
Price
$187K
Revenue
$2,409.03
Price
$171K
Revenue
$1,653.98
Price
$170K
Revenue
