GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Nelson generated the majority of its revenue through acehardware.com, which accounted for a dominant 74.3% revenue share between January and May 2026 across four tracked retailers including Amazon (11.4%), lowes.com (9.4%), and menards.com (5.0%). The brand's average product price stood at $4.66 during the period, reflecting an accessible price positioning within its category. Notably, Nelson's average price saw a significant 25.5% overall increase during the March to May 2026 trend period, suggesting a shift toward higher-priced product mix or pricing adjustments. Revenue also demonstrated strong momentum, growing 21.0% over the same trend window, indicating rising consumer demand alongside the price increases. This combination of robust revenue growth and rising average prices points to a brand that is successfully commanding greater market value without sacrificing sales volume.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 21% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 25% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Nelson on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Nelson.
BY REVENUE
Nelson sells 21% online and 79% offline. Online runs through 2 retailers; offline through 2.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVIEW COUNT
Across 27K ratings on 4 retailers, Nelson averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 27K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
