GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through September 30, 2026 across acehardware.com, Amazon, lowes.com and menards.com shows Nelson operating at an average product price of $5.88. Distribution is heavily concentrated, with acehardware.com accounting for 59.2% of year-to-date revenue, well ahead of Amazon at 23.7%. The remainder is split between lowes.com at 11.9% and menards.com at 5.2%, leaving the brand's performance closely tied to a single retail partner. Momentum has weakened over the July–September window, with revenue falling 29.1% overall and dropping 21.6% in the most recent month. Pricing has softened in parallel, with the average price sliding 25.2% to $5.15, suggesting discounting has not been enough to offset the volume decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 29% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 25% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Nelson on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Nelson.
BY REVENUE
Nelson sells 37% online and 63% offline. Online runs through 2 channels; offline through 2. Online share has moved from 30% in May to 31% in Sep.
Online
37%
63%
Offline
Online channels
37%
Offline channels
63%
BY REVIEW COUNT
Across 26K ratings on 4 channels, Nelson averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 26K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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