GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on Grips Intelligence data spanning January 1 to June 30, 2026, across in-store retail channels including Ace Hardware, Amazon, Lowe's, and Menards, Nelson's revenue grew 26.5% over the period at an average product price of $4.99. According to Grips Intelligence, the brand's average price climbed 24.6% overall, reaching $6.29 by the most recent month tracked. Ace Hardware dominated Nelson's channel mix, accounting for 70.0% of year-to-date revenue share, followed by Amazon at 14.2% and Lowe's at 10.9%. Menards rounded out the distribution with a 5.0% share, per Grips Intelligence. In the April to June quarter, momentum held steady, with revenue up 2.1% month-over-month and average pricing rising 7.7% over the prior month.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 27% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 25% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Nelson on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Nelson.
BY REVENUE
Nelson sells 25% online and 75% offline. Online runs through 2 channels; offline through 2.
Online
25%
75%
Offline
Online channels
25%
Offline channels
75%
BY REVIEW COUNT
Across 27K ratings on 4 channels, Nelson averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 27K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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