GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through August 31, 2026 tracks Nelson across four retail channels: acehardware.com, Amazon, lowes.com and menards.com. Ace Hardware dominates the mix at 60.4% of year-to-date revenue, more than double Amazon's 21.9% share, while Lowe's contributes 12.8% and Menards trails at 4.9%. The brand's average product price sits at $5.87, having declined 4.7% over the tracked period. Momentum softened in the most recent month, with revenue falling 9.5% versus the prior month and average price dropping 12.5% to $6.00. Taken together, overall revenue is down a comparatively modest 1.7% across the period, suggesting the recent dip reflects seasonal pricing pressure rather than a sustained decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Nelson on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Nelson.
BY REVENUE
Nelson sells 35% online and 65% offline. Online runs through 2 channels; offline through 2. Online share has moved from 24% in Apr to 41% in Aug.
Online
35%
65%
Offline
Online channels
35%
Offline channels
65%
BY REVIEW COUNT
Across 26K ratings on 4 channels, Nelson averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 26K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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