GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Nelson generated the majority of its revenue through acehardware.com, which accounted for a dominant 74.3% revenue share between January and May 2026 across four tracked retailers including Amazon (11.4%), lowes.com (9.4%), and menards.com (5.0%). The brand's average product price stood at $4.66 during the period, reflecting an accessible price positioning within its category. Notably, Nelson's average price saw a significant 25.5% overall increase during the March to May 2026 trend period, suggesting a shift toward higher-priced product mix or pricing adjustments. Revenue also demonstrated strong momentum, growing 21.0% over the same trend window, indicating rising consumer demand alongside the price increases. This combination of robust revenue growth and rising average prices points to a brand that is successfully commanding greater market value without sacrificing sales volume.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 32% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 19% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Nelson on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Nelson.
BY REVENUE
Nelson sells 20% online and 80% offline. Online runs through 2 channels; offline through 2.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVIEW COUNT
Across 27K ratings on 4 channels, Nelson averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 27K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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