Grips Intelligence in-store data tracked across menards.com and acehardware.com shows Deck Flash maintaining an average product price of $18.67 between January 1 and September 30, 2026. Distribution is heavily concentrated, with menards.com accounting for 97.2% of year-to-date revenue and acehardware.com contributing the remaining 2.8%. Recent momentum has softened, as revenue fell 18.0% month over month and declined 20.0% across the July–September timeseries window. Pricing moved in the opposite direction, rising 1.5% month over month to $19.38 and gaining 3.7% over the same stretch. The combination of firmer pricing against falling revenue suggests unit volume, rather than discounting pressure, is driving the brand's recent slowdown.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Deck Flash on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Deck Flash.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis