GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Deck Flash generated the vast majority of its revenue through Menards, which accounted for 95.7% of total revenue share between January and May 2026, with Ace Hardware capturing the remaining 4.3%. The brand experienced impressive growth during this period, with revenue surging 209.3% overall from March to May 2026. Deck Flash products carried an average price point of $18.41, though pricing saw a modest 4.0% decline over the tracked period. Month-over-month momentum remained strong, with the most recent month showing a 57.4% revenue increase compared to the prior month. This heavy concentration in a single retailer presents both a strength in channel partnership and a potential opportunity for broader distribution expansion.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 209% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Deck Flash on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Deck Flash.