Winbag

Winbag Market Overview

Grips Intelligence in-store data tracked across Menards and Lowe's from January 1 to August 31, 2026 shows Winbag, a brand of privately held Danish manufacturer RED HORSE A/S, concentrating the vast majority of its retail footprint in a single account. Menards.com accounted for 75.7% of year-to-date revenue, with Lowe's.com contributing the remaining 23.9%. The brand's average product price sat at $19.78 for the period, though pricing softened materially into the summer, falling 24.0% month-over-month to $18.70 and declining 30.5% across the June–August window. Revenue followed a similar path, dropping 23.0% versus the prior month and 32.7% over the three-month timeseries. That combination of price erosion and revenue contraction, paired with heavy single-retailer dependence, makes channel diversification the most notable strategic question facing the brand.