GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store and online data from Grips Intelligence, Dimex generated its revenue across four tracked retailers between January and May 2026, with Amazon commanding the largest share at 49.2%, followed closely by Menards.com at 40.5%. The brand's average product price during this period stood at $31.68, reflecting a notable 37.9% decrease in average pricing over the observed timeframe. Despite the declining price trend, Dimex experienced strong sales momentum, with revenue growing over 100% during the tracking period. Home Depot and Ace Hardware accounted for a combined 9.4% of revenue share, indicating a highly concentrated distribution strategy favoring just two dominant retail partners. These dynamics suggest Dimex is leveraging aggressive pricing strategies to drive significant volume growth across its key retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 102% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 38% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Dimex on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Dimex.
BY REVENUE
Dimex sells 57% online and 43% offline. Online runs through 3 channels; offline through 2. Online share has moved from 99% in Jan to 26% in May.
Online
57%
43%
Offline
Online channels
57%
Offline channels
43%
BY REVIEW COUNT
Across 305K ratings on 4 channels, Dimex averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 305K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$75.70
Price
$15K
Revenue
$79.32
Price
$14K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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