GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across menards.com, Amazon, homedepot.com and acehardware.com from January 1 to September 30, 2026 shows Dimex, a wholly owned business of Westlake Corporation (NYSE: WLK), operating with a heavily concentrated retail footprint. Menards accounts for 73.4% of year-to-date revenue, with Amazon a distant second at 17.0%, followed by Home Depot at 5.7% and Ace Hardware at 3.2%. Revenue has faced clear pressure, falling 49.2% over the tracked period and declining a further 34.4% in the most recent month versus the prior month. Pricing has moved in the opposite direction, with the average price rising 2.0% overall to $25.47 in the latest month, a 3.2% month-over-month increase against an average product price of $24.23 year to date. The combination of softening demand and firming price points suggests the brand is trading volume for value across its tracked retail network.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 49% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Dimex on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Dimex.
BY REVENUE
Dimex sells 25% online and 75% offline. Online runs through 3 channels; offline through 2.
Online
25%
75%
Offline
Online channels
25%
Offline channels
75%
BY REVIEW COUNT
Across 205K ratings on 4 channels, Dimex averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 205K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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