GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across menards.com, Amazon, homedepot.com and acehardware.com, Dimex — a brand of Westlake Corporation (NYSE: WLK) — generated the bulk of its sales through a single dominant outlet. Menards accounted for 66.1% of year-to-date revenue, with Amazon a distant second at 24.6%, while Home Depot (5.4%) and Ace Hardware (3.2%) together made up under 9%. The brand's average product price sat at $25.70 across the period, ending the most recent month at $25.20 after a 2.0% month-over-month dip, though pricing was still up 1.5% overall. Revenue trends were less favorable, falling 22.3% in the latest month and 50.7% across the tracked window. That combination of heavy channel concentration and a steep sales decline points to meaningful exposure risk should performance at its lead retailer soften further.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 51% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Dimex on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Dimex.
BY REVENUE
Dimex sells 31% online and 69% offline. Online runs through 3 channels; offline through 2.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVIEW COUNT
Across 243K ratings on 4 channels, Dimex averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 243K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
