Coleman

Coleman Market Overview

According to Grips Intelligence data tracking five major retailers—Amazon, Home Depot, Ace Hardware, Menards, and Lowe's—from January to February 2026, Coleman maintained an average product price of $28.53 across its online retail footprint. Amazon dominated as Coleman's leading sales channel, commanding a significant 54.5% share of the brand's total online revenue, followed by Home Depot at 16.5% and Ace Hardware at 11.9%. Notably, Coleman's average price saw a healthy 12.6% increase over the trailing three-month period, suggesting a shift toward higher-priced product sales or strategic pricing adjustments. However, this price growth coincided with a 32.4% decline in overall revenue during the same timeframe, indicating that higher price points may be impacting purchase volume. The combination of rising prices and falling revenue presents a critical inflection point for Coleman's e-commerce strategy heading into the spring and summer outdoor season.