GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, homedepot.com, lowes.com, acehardware.com and menards.com from January 1 to August 31, 2026, Coleman — a brand owned by Newell Brands (NASDAQ: NWL) — carries an average product price of $52.46. Amazon dominates the brand's measured revenue mix at 63.6% share, well ahead of homedepot.com at 16.7% and lowes.com at 12.9%. Ace Hardware and Menards round out the footprint, each contributing a comparatively modest 3.4% of tracked revenue. Momentum softened over the summer window, with revenue falling 15.8% month over month and down 10.9% across the June-to-August period. Pricing held far steadier than volume, easing just 0.5% overall to a most recent monthly average of $53.79, suggesting the revenue decline was driven by demand rather than discounting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Coleman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Coleman.
BY REVENUE
Coleman sells 93% online and 7% offline. Online runs through 3 channels; offline through 3.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 4.58M ratings on 5 channels, Coleman averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 4.58M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$111.25
Price
$2.52M
Revenue
$498.80
Price
$1.05M
Revenue
$616.67
Price
$802K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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