GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, homedepot.com, lowes.com, acehardware.com and menards.com shows Coleman, a brand owned by Newell Brands (NASDAQ: NWL), generating an average product price of $52.53 between January 1 and September 30, 2026. Amazon dominates the brand's measured revenue mix at 67.0% share, with homedepot.com (14.2%) and lowes.com (12.1%) forming a meaningful secondary tier. Ace Hardware and Menards remain marginal contributors at 3.4% each, leaving distribution heavily concentrated in three accounts. Momentum has cooled sharply in the July–September window, with revenue falling 24.4% month-over-month and 37.8% across the quarter. Pricing softened alongside volume, as the average selling price slipped 10.1% in the latest month to $49.87 and 11.1% over the period, suggesting discount-led competition rather than premium positioning.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 38% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Coleman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Coleman.
BY REVENUE
Coleman sells 93% online and 7% offline. Online runs through 3 channels; offline through 3.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 4.34M ratings on 5 channels, Coleman averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 4.34M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$597.99
Price
$300K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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