GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Coleman generated nearly half of its revenue through Amazon (49.3% share) across five tracked retailers from January to May 2026, followed by Home Depot at 22.6% and Lowe's at 16.3%. The brand maintained an average product price of $40.05, though its top-selling items at retailers like Home Depot and Lowe's often exceeded $100, indicating a wide pricing range across its portfolio. Coleman's revenue grew 32.3% over the March to May 2026 period, signaling strong seasonal momentum heading into summer. Average prices also trended upward during this window, climbing 14.8% overall, suggesting a shift toward higher-value purchases. Together, Amazon, Home Depot, and Lowe's accounted for over 88% of Coleman's total revenue share, underscoring the brand's heavy reliance on these three retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 33% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Coleman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Coleman.
BY REVENUE
Coleman sells 87% online and 13% offline. Online runs through 3 channels; offline through 3. Online share has moved from 42% in Jan to 92% in May.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 3.87M ratings on 5 channels, Coleman averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 3.87M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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