GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Coleman generated the largest share of its revenue through Amazon at 47.0%, followed by homedepot.com at 24.0% and lowes.com at 15.7% across five tracked retailers from January to April 2026. The brand's average product price stood at $37.56 during this period, though pricing trended upward with a 51.0% increase observed over the tracked months. Coleman's revenue showed strong momentum, growing 62.1% over the timeseries period from February to April 2026. Home improvement retailers collectively accounted for over 53% of Coleman's revenue share, with homedepot.com, lowes.com, acehardware.com, and menards.com combining to rival Amazon's dominant position. This diversified retail footprint, paired with accelerating revenue and rising average prices, signals robust demand and potential premiumization for the Coleman brand heading into the peak outdoor season.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 62% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 50% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Coleman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Coleman.
BY REVENUE
Coleman sells 86% online and 14% offline. Online runs through 3 retailers; offline through 3. Online share has moved from 48% in Dec to 92% in Apr.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 3.84M ratings on 5 retailers, Coleman averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 3.84M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$109.99
Price
$794K
Revenue
