GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and lowes.com from January 1 to August 31, 2026, Murphy's Naturals shows a heavily concentrated sales footprint. Amazon accounts for 96.1% of year-to-date revenue, leaving lowes.com with just 3.2% and underscoring a near-total reliance on a single retail partner. The brand's average product price sits at $18.97, though pricing has softened 1.6% over the tracked period to roughly $18.63. Revenue momentum has also cooled, declining 4.0% overall and falling 19.5% month-over-month in the most recent period measured. That combination of channel concentration and simultaneous price and revenue erosion suggests limited diversification is amplifying seasonal or platform-specific swings.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Murphy's Naturals on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Murphy's Naturals.
BY REVIEW COUNT
Across 829K ratings on 2 channels, Murphy's Naturals averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 829K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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