GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence for Q1 2026 (January–March), Murphy's Naturals generated the vast majority of its tracked revenue through Amazon, which accounted for 92.6% of total revenue share, followed by Lowes.com at 6.2% and HomeDepot.com at 1.2%. The brand's average product price during this period stood at $19.30, reflecting a relatively stable pricing strategy with only a 0.9% overall decrease. Notably, Murphy's Naturals experienced significant revenue momentum, with month-over-month growth reaching 146.1% and overall growth of 104.6% across the quarter. Among its top-performing products on Amazon, price points ranged from $16.99 to $24.09, indicating a accessible yet premium positioning within its category. This heavy concentration on Amazon suggests both a strong e-commerce dependency and a potential opportunity for the brand to expand its presence across home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 105% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Murphy's Naturals on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Murphy's Naturals.
BY REVENUE
$19.96
Price
$111K
Revenue
$16.99
Price
$58K
Revenue
TO MURPHY'S NATURALS
