GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon and lowes.com shows Murphy's Naturals operating with an average product price of $19.09. Distribution is heavily concentrated, with Amazon accounting for 95.6% of year-to-date revenue and lowes.com contributing 3.7%. Momentum has been strong over the May–July 2026 window, with revenue expanding 93.6% overall and rising 19.4% month over month in the most recent period. That growth came alongside modest price softening, as the average price slipped 0.7% month over month to $18.77 and declined 4.4% across the tracked timeframe. The combination of rapid revenue gains and easing prices suggests volume-led expansion rather than pricing power, according to Grips Intelligence data.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 95% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Murphy's Naturals on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Murphy's Naturals.
BY REVIEW COUNT
Across 907K ratings on 2 channels, Murphy's Naturals averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 907K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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