GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store and online data from Grips Intelligence, Murphy's Naturals generated the vast majority of its revenue through Amazon, which accounted for 93.1% of total revenue share between January and April 2026, followed by Lowes.com at 5.8% and HomeDepot.com at 1.1%. The brand's average product price during this period stood at $19.54, reflecting a 3.6% overall increase in average pricing. Notably, Murphy's Naturals experienced significant revenue momentum, with overall revenue surging 424.8% across the tracked period. Month-over-month growth also remained strong, with a 113.2% revenue increase in the most recent month. This in-store data from Grips Intelligence highlights Murphy's Naturals' heavy reliance on Amazon as its dominant sales channel while showing impressive growth trajectory heading into the spring season.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 426% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Murphy's Naturals on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Murphy's Naturals.
BY REVENUE
Murphy's Naturals sells 94% online and 6% offline. Online runs through 2 retailers; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 750K ratings on 3 retailers, Murphy's Naturals averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 750K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
TO MURPHY'S NATURALS
