GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline in-store data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon and Lowes.com, Murphy's Naturals saw revenue surge 197.5% over the period, underscoring strong momentum for the Raleigh-based, privately held brand. Amazon dominated the channel mix, accounting for 94.6% of year-to-date revenue, while Lowes.com contributed the remaining 4.4%. The most recent month tracked delivered 62.1% revenue growth versus the prior month, signaling accelerating demand through the second quarter. The average product price settled at $18.90 in the latest month, a modest 3.7% month-over-month decline and 4.3% lower across the full period. These Grips Intelligence figures point to rapid top-line expansion even amid slightly softening pricing.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 198% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Murphy's Naturals on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Murphy's Naturals.
BY REVIEW COUNT
Across 943K ratings on 2 channels, Murphy's Naturals averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 943K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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