GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Ace Hardware, Lowe's, and Menards from January 1 to June 30, 2026, Murphy generated the majority of its revenue through Amazon at a 63.8% share, followed by acehardware.com at 14.1%, lowes.com at 11.0%, and menards.com at 10.2%. Grips Intelligence data shows the brand carried an average product price of $11.73 during the period, though pricing softened, with the average price declining roughly 8.0% overall to approximately $10.69. On the revenue side, performance weakened notably, with overall revenue falling 20.8% and the most recent month dropping 14.9% versus the prior month. Together, these Grips Intelligence datapoints point to a brand facing both pricing and revenue pressure across its offline retail footprint in the first half of 2026, with sales heavily concentrated on a single dominant channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Murphy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Murphy.
BY REVENUE
Murphy sells 65% online and 35% offline. Online runs through 2 channels; offline through 3.
Online
65%
35%
Offline
Online channels
65%
Offline channels
35%
BY REVIEW COUNT
Across 268K ratings on 4 channels, Murphy averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 268K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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