GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026 across Amazon, Ace Hardware, Lowes, and Menards, Murphy holds an average product price of $12.12. Amazon dominates as Murphy's leading retail channel, commanding a significant 67.3% share of total revenue. Ace Hardware follows as the second-largest retailer at 12.6%, while Lowes and Menards contribute 10.1% and 9.3% respectively. Notably, Murphy's average price has declined 18.3% over the tracked period, signaling increased competitive pricing or promotional activity. Overall revenue has also dropped 23.7% during the same timeframe, suggesting shifting consumer demand or broader market pressures for the brand.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 24% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 18% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Murphy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Murphy.
BY REVENUE
Murphy sells 68% online and 32% offline. Online runs through 1 retailer; offline through 3.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 278K ratings on 4 retailers, Murphy averages 4.7★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.7
/ 5
From 278K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
