GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Amazon, acehardware.com, lowes.com, menards.com, and homedepot.com, Murphy — a brand under Colgate-Palmolive (NYSE: CL) — holds an average product price of $9.89. Amazon dominates the brand's revenue mix with a 57.6% share, more than three times the 16.4% contributed by acehardware.com. Lowes.com and menards.com round out the meaningful retail presence at 14.7% and 10.0% respectively, while homedepot.com trails at just 1.3%. Revenue momentum has been positive, climbing 20.0% across the tracked period and 11.1% month-over-month in the most recent quarter. Pricing has firmed alongside that growth, with the average price rising 5.3% overall to $10.63, suggesting demand has absorbed higher shelf prices without stalling sales.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 20% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Murphy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Murphy.
BY REVENUE
Murphy sells 61% online and 39% offline. Online runs through 2 channels; offline through 3.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 197K ratings on 5 channels, Murphy averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 197K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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