GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, acehardware.com, lowes.com, menards.com and homedepot.com from January 1 to August 31, 2026, Murphy — a household brand under Colgate-Palmolive (NYSE: CL) — has posted 8.6% revenue growth over the measured period. Amazon dominates the brand's channel mix at 60.3% of year-to-date revenue, more than triple the next largest contributor. Ace Hardware accounts for 15.3%, followed closely by Lowe's at 13.0% and Menards at 10.3%, while Home Depot trails at just 1.1%. Pricing has firmed alongside volume, with the average product price rising 3.2% to a recent monthly level of $11.03 against a period average of $10.77. The most recent month also showed momentum, with revenue up 7.2% month over month and average price up 4.0%.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Murphy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Murphy.
BY REVENUE
Murphy sells 62% online and 38% offline. Online runs through 2 channels; offline through 3.
Online
62%
38%
Offline
Online channels
62%
Offline channels
38%
BY REVIEW COUNT
Across 217K ratings on 5 channels, Murphy averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 217K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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